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60
Seconds of Information Impacting You and Our Fast-Forward Economy
November 2009
Estimated
Reading Time: 60 Seconds
60 Second Articles
1. Are
You Really In Love With Your Smartphone?
2. If Your Store Or Product Was A Magazine, Would You Read It?
3. The 60 Second Close: A Year To Forget Or A Year To Remember?
1. Are You Really In Love With Your Smartphone?
* What would you do if you suddenly left home without your Smartphone?
Quickly becoming such an essential part of our everyday lives Smartphones
have helped transcended the way we use multimedia devices. In the
January 2010 issue of Consumer Reports Magazine, a survey
was done taking a look into the growing ways the Smartphones are
being used.
- Texting:
70 percent of readers said they sent and received text messages.
That compares with 55 percent in 2007. About 20 percent of the
2009 group reported pecking out 10 or more messages per day. (Source:
Consumer Reports Magazine)
- Internet:
40 percent said they accessed the Internet with their phone, up
from 23 percent two years ago, and more than 35 percent sent and
received e-mails on their phone (Source: Consumer Reports Magazine)
- Web
Applications: 19 percent used web-based cell-phone applications
(Source: Consumer Reports Magazine)
2.
If Your Store Or Product Was A Magazine, Would
You Read It?
* Take a fresh look at your store, your product or your service
and visualize it as a magazine. If you were browsing in a bookstore,
would you select "your magazine" from all of the others on the rack?
* When a consumer selects your store or product over the competitor,
the selection criteria is similar to selecting one magazine over
another.
* Does your store or product fit this selection criteria?
-
Front Cover: Attractive, colorful, bright and clean. Does
it stand out from the rest? Is the name memorable? Does the overall
look of the cover make you want to open the publication?
-
Table Of Contents: Can you find what you're looking for?
Do you get a clear sense of the magazine's organization? Do you
get an idea of what's inside?
-
Letter From The Publisher: The owner introduces him or
herself to you and welcomes you to the magazine with a little
background and behind-the-scenes tidbits about the issue. You
feel comfortable because you know the publisher by name.
- Letters
To The Editor: You are invited to openly communicate with
the people who put the magazine together. The magazine is interested
in what you have to say and you are encouraged to send in feedback.
- Articles:
Are the stories clear, concise and easy to read? Are they easy
to find? Do they entertain you? Are some stories controversial?
Do they create a buzz? Are the stories within your interests?
- Overall
Value: Is the magazine worth reading? Did you get your money's
worth? Why was it a good decision to purchase this magazine? Does
it have staying power and positive word of mouth? Will you subscribe?
3.
The 60 Second Close: A Year To Forget Or A Year
To Remember?
* We'll take the politician's stance and say that it's been both a
year to forget and a year to remember. It's also been a year to learn.
Importantly, this year ends with the realization that everything old
is new again. And that's the mantra for 2010.
* Although many people get caught up in the new techno-tools of advertising,
if you don't maintain the old-fashioned mom-and-pop philosophy of
doing business, it will be difficult to achieve success.
Best wishes for a happy holiday and a prosperous, healthy new year.
Deidre Bounds
Managing Partner
Brogan & Partners Convergence Marketing
325 South Old Woodward Avenue
Birmingham, MI 48009
(248) 341-8274
www.brogan.com
More
marketing news and tips: www.brogan.com/blog
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