60 Seconds of Information Impacting You and Our Fast-Forward Economy

February 2009
Estimated Reading Time: 60 Seconds

60 Second Articles

1. HDTV Reaches Close To 50% Penetrationk
2. What Was The Most Widely Used Form Of Media in 2008
3. Looking For Another Way To Connect With Your Customers?
4. The 60 Second Close: It's Your Call - Hunker Down Or Touchdown

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1. HDTV Reaches Close To 50% Penetration
* HDTV penetration for U.S. adults has reached an all-time high of 47%, compared with 29% just two years ago.
Source: www.MediaAudit.com

2. What Was The Most Widely Used Form Of
    Media in 2008
* If you guessed Internet news sites, blogs, or social networks, you'd be way off. Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, according to a recently released survey from Ketchum.
Source: www.emarketer.com

3. Looking For Another Way To Connect With
    Your Customers?
* A new technology called iCapture push-to-call has been introduced by Broadband Connections. It allows your customers to contact you with just a click from your website.

* Their phone rings, and while your customer waits to be connected a video window appears and shows them a precisely-targeted, compelling message, promoting your unique products, services, special offers or promotions.

* The audio which plays through their telephone connection is synchronized with the onscreen message.

* The results are measurable. Customer information is captured for follow-up, and the reporting helps you track and understand call volumes, costs and patterns.

* Click here to see a demonstration of this technology.

4. The 60 Second Close: It's Your Call - Hunker
    Down Or Touchdown
* The worst you can do during this tough economy is to hunker down and sit it out. We strongly believe with a proper plan, a targeted strategy and knock-your-socks-off creative, you will succeed.

* But nobody makes it to the Super Bowl of business without the support of a strong team of experienced coaches. We'd like to coach your team to a winning year. Call us. We can help you get there ... faster than ever.



Best Wishes,

Scott M. Werner
Managing Partner
Brogan & Partners Convergence Marketing
325 South Old Woodward Avenue
Birmingham, MI 48009
(248) 341-8280

www.brogan.com

More marketing news and tips: www.brogan.com/blog