60 Seconds of Information Impacting You and Our Fast-Forward Economy

June 2009
Estimated Reading Time: 60 Seconds

Special Issue: Leveraging The Power Of YouTube To Increase Your Business' Visibility

60 Second Articles

1. The Power Of YouTube: 20 Hours Of New Videos Uploaded
    Every Minute!
2. Developing Your Company's Branded YouTube Channel
3. How To Optimize Your YouTube Videos To Maximize Your
    Online Visibility
4. The 60 Second Close: Is YouTube Part Of Your Online
    Marketing Plan?

1. The Power Of YouTube: 20 Hours Of New Videos
     Uploaded Every Minute!

* Despite being the largest depository for videos, YouTube is the second largest search engine in the world. Over 60 percent of all the videos watched online originate from YouTube's servers.

* Last month, YouTube reached a milestone with 20 hours of video being uploaded every single minute of the day, totaling more than 86,000 videos uploaded each day.

* For marketers, YouTube is much more than just a place to upload videos. YouTube offers a number of marketing opportunities to promote your business to its millions of online users worldwide.

2. Developing Your Company's Branded
    YouTube Channel

* One of YouTube's best opportunities to take advantage of as a way to set your company apart from your competitors is their branded customized channel program.

* One of the most impressive branded channels belongs to the New York City Ballet. Click on www.youtube.com/user/newyorkcityballet to see it and then imagine how we could brand a channel for your company.

3. How To Optimize Your YouTube Videos To
    Maximize Your Online Visibility

* Much like Google, when one does a search on YouTube using a keyword phrase relevant to your business category, you want your company's video to show up on the first page of the search results.

* So how do you optimize your video to enhance your chances of having a great position on YouTube for your selected keyword phrase?

• Keep your video less than three minutes in length.
• Your keywords should be part of the title of your video.
• Optimize the description of your video with the same keyword phrases.
• Use the same keyword phrases as part of the tags.
• Provide a link on your Web site to your video on YouTube, using an "anchor text" keyword phrase.
  

4. The 60 Second Close: Is YouTube Part Of Your
     Online Marketing Plan?

* YouTube should be an integral part of your company's sales-building plan with videos uploaded about your company's product, testimonials, how-to demonstrations, community involvement, special interviews and awards.

* More important, is that your company's videos are seen by the millions of potential customers looking for information about your product or service.

* Are you effectively leveraging the power of YouTube or other social media tools to enhance your company's online exposure? If not, call us. We can get you there ... faster than ever.



Best Wishes,

Deidre Bounds
Managing Partner
Brogan & Partners Convergence Marketing
325 South Old Woodward Avenue
Birmingham, MI 48009
(248) 341-8274

www.brogan.com

More marketing news and tips: www.brogan.com/blog