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60
Seconds of Information Impacting You and Our Fast-Forward Economy
September 2009
Estimated
Reading Time: 60 Seconds
60 Second Articles
1. Five
Tools for Tracking, Measuring, and Evaluating Your Personal
Brand Online
2. Not Just For Kids: 80% Of Online Adults Use Social Media Once
A Month
3. What Does "Using Social Media" Mean? Finally, A Great
Answer
4. The 60 Second Close: Is Your Social Media House In Order?
1.
Five Tools for Tracking, Measuring, and Evaluating
Your
Personal Brand Online
* In a recent Marketingprofs.com
article, William Arruda wrote about the significance of having a
personal brand and 5 easy ways to track.
* Arruda says, 1) the best kind of personal branding combines real-world
communications with virtual visibility and community building via
social media; and 2) online brand-building enables you to reach
beyond the people you can connect with in person and allows you
to measure the impact of your actions.
* Arruda lists these five easy-to-use Web tools to help you measure
the prevalence of your virtual personal brand:
- Google
Alerts www.google.com/alerts
notify you via email when your name shows up on the Web, and provides
links to the reference sites.
- TweetBeep
www.tweetbeep.com is like
Google Alerts for Twitter. Hourly or daily updates allow you to
track Twitter conversations that mention you as well as who's
tweeting your website or blog.
- Online
ID Calculator www.onlineidcalculator.com,
designed by Arruda and Kirsten Dixson, measure the strength of
your online personal brand.
- Bit.ly
www.bit.ly allows you to track how
often the links in your blogs, articles, and Twitter posts are
clicked.
- Addictomatic
addictomatic.com is a compilation
tool that allows you to view an aggregation of your brand in search
engines like Google, Twitter, Bing, FriendFeed, YouTube, Delicious
and many others.
2.
Not Just For Kids: 80% Of Online Adults Use
Social Media Once A Month
* According to Forrester Research, four out of five adults online
use social media at least once a month and half of them participate
in social networks like Facebook. www.forrester.com
* Although younger people have a foothold on social media, older
Americans are getting more involved as readers and active participants.
* What does this mean to your business? The 55-plus age group should
not be ignored. They will exhibit powerful online voices that can
affect your business.
3.
What Does "Using Social Media" Mean? Finally, A
Great
Answer
* We set out to discover what "using social media" really means.
Just what are those four out of five online adults doing when they
say they "use" social media?
* Forrester Research www.forrester.com/Groundswell/ladder.html
has a great presentation explaining the social media "behavior types."
They include:
- Creators:
Active publishers, writers and "uploaders"
- Critics:
Those who post comments, ratings and reviews
- Collectors:
Those who subscribe to RSS feeds and collect articles
- Joiners:
Those who have profiles on various social networking sites
- Spectators:
Those who do nothing but read blogs and watch videos
* The
next time someone says they're using social media try to guess which
of the "behavior types" they belong to. Give yourself a high-five
if you guess correctly.
4.
The 60 Second Close: Get Your Social Media House
In Order
* This month starts the symbolic 2009 home stretch. Don't let 2009
end without having your social media house in order.
* Whether you are a social media newbie or a consider yourself a
novice, Brogan & Partners can help you build a strong social
media foundation or give support to the structure you already have
in place.
Best Wishes,
Deidre Bounds
Managing Partner
Brogan & Partners Convergence Marketing
325 South Old Woodward Avenue
Birmingham, MI 48009
(248) 341-8274
www.brogan.com
More
marketing news and tips: www.brogan.com/blog
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