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How the state of Maine is using gamification to make a statement.

Kaitlynn Knopp's picture

Visit Maine—the tourism office for the state—is running a campaign called “ The Maine Thing .” What are the main things about Maine? What are the main things about life?

…What are the main things on their social media channels?

To boost engagement on their sites and increase awareness of the great things you can do in their state, Visit Maine regularly experiments with gamification, often in the form of trivia questions. (Just like The Royals! )

Pairing a crisp, beautiful photo with a trivia question, dozens of their... Read more about How the state of Maine is using gamification to make a statement.

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5 tips to jumpstart your inbound marketing strategy now.

Lori Bahnmueller's picture

Inbound marketing. Every brand’s doing it, why not yours?

Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this angle harder to reach consumers. For starters, 61 percent of global Internet users research products online and 44 percent of online shoppers start shopping online, according to inbound innovator HubSpot .

But your brand is already online, you say, proudly citing a snappy URL.

It’s a good start. But having a website has been table stakes... Read more about 5 tips to jumpstart your inbound marketing strategy now.

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The third rule of brand authenticity: Be yourself.

Lori Bahnmueller's picture

The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fits the bill. The same applies for brands. And in a marketplace brimming with fakers, cheap knock-offs and me-too brands, being true can be truly profitable.

Being real is a critical component of brand authenticity, a value that consumers hold near and dear when considering products and services. In fact, authenticity is the fourth most important consumer value today, according to... Read more about The third rule of brand authenticity: Be yourself.

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What’s your mission statement? How purpose can fuel passion and productivity.

Jennifer Garner's picture

What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand?

We ask ourselves these questions every time we approach a new project at Brogan. Before we can craft the creative strategy, we need to know the desired outcome. More qualified leads? More loyal customers? Increased brand awareness? For us, the purpose drives the plan.

But have you ever asked yourself, what exactly is driving you?

Businessman, philanthropist and author, W. Clement Stone said, “When you discover your mission, you will feel... Read more about What’s your mission statement? How purpose can fuel passion and productivity.

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Weekly Recap - August 24, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How Oreo is making magic happen on their social media channels. It’s no secret that Oreo does social media well. But have you noticed how well they do gamification?

Will... Read more about Weekly Recap - August 24, 2015

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6 secrets of a community manager.

Kaitlynn Knopp's picture

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong.

A community manager serves as the voice of multiple brands on social media—creating content, interacting with the audience and building awareness. According to the 2013 Community Manager Report , 61 percent of community managers are female, 20 percent work for an agency and 64 percent work more than 40 hours a week. As a community manager who fits into all... Read more about 6 secrets of a community manager.

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Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.

Julia Mastropaolo's picture

You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And it won’t be the last, because she often gets her way, diverting precious resources and strategic focus.

The docs that scream the loudest are sometimes the ones who get the most exposure. Not only is it unfair, but it puts undue (and uncalled for) pressure on hospital marketing directors and their budgets. It’s no... Read more about Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.

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How Oreo is making magic happen on their social media channels.

Kaitlynn Knopp's picture

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification?

When you take a look at their Twitter page , you’ll spot several different game-based concepts. But can you spot the five differences in this particular one?

Nope, you're not seeing double! Spot 5 differences! pic.twitter.com/U5FrmvRtrD

— Oreo Cookie (@Oreo) October 7, 2014

Don’t worry if you couldn’t spot them all. Some of their games are a little easier. Let’s take a look at... Read more about How Oreo is making magic happen on their social media channels.

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Hospital marketing strategy to help overcome budget cuts #5: Maximize social media.

Julia Mastropaolo's picture

According to Nielsen Online , 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media goes beyond just having an account. Social media is, well, social. So whether your hospital is on Facebook, Twitter, Instagram or any other social media channel (or all), the best way to increase user engagement and maximize your channels is to be the first to engage.

You can actively use your social... Read more about Hospital marketing strategy to help overcome budget cuts #5: Maximize social media.

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Weekly Recap - August 17, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

The second rule of authenticity: Acknowledge imperfections. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic.

Hospital... Read more about Weekly Recap - August 17, 2015

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University Marketing 101: How Boston College builds social media into their strategy.

Kaitlynn Knopp's picture

Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything you need to be successful. You want prestige. Academia. But you also want fun.

So, what’s the best way to show students that your college has all of the above? Well, we’d say it’s Instagram. With 300 million monthly active users, the biggest crowd on the channel is a young one—with 18 to 29 year olds making up... Read more about University Marketing 101: How Boston College builds social media into their strategy.

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Why E!'s "The Royals" is so loyal to gamification.

Kaitlynn Knopp's picture

Haven’t seen “ The Royals ” yet? We’ll give you a quick run down. E! ’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positive light on the monarchy… but their children make it a bit difficult.

Haven’t seen their social media channels yet? We’ll walk you through the ways they’re using gamification to shine a positive light on the show.

As many brands have discovered, asking fans to answer trivia questions is an easy and effective way... Read more about Why E!'s "The Royals" is so loyal to gamification.

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

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  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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