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Weekly Recap - May 18, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Cinematic pins allow for brands to target based on interests and enhance their storytelling while still giving users control.

INFOGRAPHIC: How Brands on Facebook Can Ensure a Hot Summer
Facebook IQ shared some tips for marketers looking to heat up their summer efforts on the social network.

Stung by Millennial Misses, Brands Retool for Gen Z
Marketers spent the last decade enthralled with the elusive, so-called millennial generation, striving to understand its ever-changing social habits – from Instagram to Snapchat to Periscope – and burgeoning nonconformity, thrifty spirit and swelling hot sauce obsession.

A Quick Guide to Facebook Social Ad Specs [Infographic]
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads across the board can get pretty confusing.

Content marketing: 4 rules to follow
Using these four rules, your content can help spread awareness, drive revenue and build your company’s audience across social channels.

Email CTRs: Nothing New, but Still a Problem
Marketers rely on email for everything from engagement and lead generation to acquisition and retention.

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Content marketing: 4 rules to follow

Emily Marchak's picture

Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread awareness, drive revenue and build your company’s audience. For these goals to be attainable, you must plan ahead, utilize mediums, measure your success and evaluate your performance.

1. Plan ahead
One of the first steps to take as you create content is to plan it out. Content calendars are a great way to organize and strategize content. Blogs, tweets, Facebook and Instagram posts, etc. can all be organized on a calendar so that you manage and schedule specific content for specific occasions.

2. Utilize mediums
To be sure your content is engaging; make sure you are switching up your mediums. When planning your content calendars, note which days you will be posting a video, a sound bite, a photo, etc. The more diverse you share your content, the more ways you can get your message out there.

3. Measure success
Metrics are increasingly becoming a barometer of success. As a rule of thumb, set attainable goals when creating content—goals like the number of website clicks, whitepaper downloads, video views, post likes, etc.

4. Evaluate performance
The best way to measure success is to assess. Consistently evaluate your content, your metrics and your process. Note which types of posts are more successful than others, how many posts led to page likes, video views, blogs shared, etc. Understand and evaluate your process of content creation.

Is there a rule we left out that’s been proven to work for you or your brand? Tell us in the comments below.

For even more information about content marketing, check out 5 Tips to Better Business Blogging.

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Taylor Swift takes over Twitter with a custom emoji.

Kaitlynn Knopp's picture

On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a custom emoji that automatically attached to all tweets using #BadBloodMusicVideo.

Twitter capitalized on the lyric “band aids don’t fix bullet holes”—creating an emoji of a band aid with a bullet hole.  It kept fans talking about not only the music video, but the star herself. According to the official Twitter blog, Taylor Swift was the most Tweeted-about star from three hours before the show to the end of the ceremony.  How’s that for buzz?   

This isn’t the first time we’ve seen a custom hashtag emoji on Twitter. To celebrate a Star Wars in Anaheim this past April, Twitter introduced three emojis tied to #C3P0, #StormTrooper and #BB8.

What should the next Twitter hashtag emoji be? Tell us in the comments below.

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Weekly Recap - May 11, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Carousel Format Now Available for Mobile App Ads
Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel ads when advertisers let the social network automatically optimize their order of images.

Infographic: How Becoming a Mom Changes Millennials' Buying and Media Habits
Having a baby shifts priorities across the board, from consumer preferences and purchasing criteria to media preferences.

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Research also states that being heard is almost as good as being seen.

How to Use Pinterest to Generate Revenue [Infographic]
The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

Digital Natives Demand a Retail Revolution
Whether it is Dollar Shave Club, Warby Parker or Birch Box, these companies have traded large brick-and-mortar retail spaces for direct-to-consumer distribution.

B2Bs Need to Step Up Email Automation
Three-quarters say fewer than half of email campaigns are triggered.

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Weekly Recap - May 4, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Create a Social Media Calendar [Infographic]
Defining a social media calendar will not only help you to consistently publish more compelling social posts, but it will also make it easier for your to provide measurable ROI.

Visual Listening: Social Media's Next Frontier
Images have surpassed text as the currency of choice in social conversations.

How Has Google’s ‘Mobilegeddon’ Impacted Mobile Traffic?
April 21 is a day that lived in infamy (or glory) for many websites, as Google started ranking sites with mobile-responsive design higher in its algorithm.

Six Characteristics of Great Storymaking
It's easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing?

5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing
The mobile-first design has never been this crucial as consumers all over the world increasingly prefer using mobile devices, with the smartphone topping the list.

Which Social & Mobile Metrics Should You Be Paying Attention To?
So what should marketers track to prove the worth of a campaign?

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It's peanut butter and jelly time.

Kaitlynn Knopp's picture

Are you female? Are you between the ages of 25 and 34? Are you living in Detroit?

If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook post to you. But now, Facebook is letting brands dive even deeper to make sure their messages reach a specific audience… like an audience that loves peanut butter and jelly.

Will this work for any of your upcoming campaigns? We’re thinking Jif and Smucker’s will be putting this targeting to the test soon.

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Weekly Recap - April 27, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Enough SAID enlists donors for rape justice
The non-profit Michigan Women’s Foundation launched Enough SAID to drive awareness of rape prevention.

Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
These helpful tips and tricks demonstrate the importance and the proper frequency of using hashtags on social platforms.

Advertising + entertainment = branded content. Three techniques you should know.
Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information.

Social Advertising: Are You Adding Value or Just Begging For Attention?
While consumers often don’t mind interacting with brands on their own terms, they’ve grown more savvy at avoiding ads otherwise.

STUDY: Interaction with Instagram Posts Trounces Facebook, Twitter
When it comes to interaction with posts, Instagram blows away parent company Facebook and Twitter, according to a recent study by social analytics provider Quintly.

To Engage Audiences with Storytelling, Don't Just Think Like a Pop Star
Engaging consumers deeply and long-term through storytelling has become the means to driving loyalty and revenue growth.

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Advertising + entertainment = branded content. Three techniques you should know.

Emily Marchak's picture

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting listening housewives. Today there are three popular forms of branded content: product placement, vignettes and brand integration.

1. Product Placement. Probably the simplest form of branded entertainment, product placement is literally placing a product within a movie or TV show. Products like Coca-Cola, Papa John’s, Starbucks and Apple all find their way into our shows and movies, and onto our screens. What’s that sitting on the judging table in American Idol? Coca-Cola. Where did Anne Hathaway’s character get coffee in The Devil Wears Prada? Starbucks. Although these products are not integral to the storyline—for example you could substitute Caribou, Bigby or Tim Horton’s coffee and it would not affect the story at all—their placement serves as a prop and a subtle way to advertise the brand.

2. Vignettes. Ever heard the phrase “brought to by (insert brand here)?” Several brands are now promoting their products in a different way—through network-based content during advertisement breaks. Instead of a standard brand commercial, a vignette features both brand and network based content.

An example of this would be Discovery Channel and Miller 64’s vignette that aired during Shark Week. This vignette mirrors the entertaining content similar to that in Shark Week programs, however is considered “branded” due to the weaving of Miller 64 into the short storyline. This vignette features both Discovery Channel and Miller 64 crafted content.

3. Brand Integration. This last type of branded entertainment is of complete brand integration. This occurs when a brand completely controls the storyline. A perfect example of this comes from the hit TV show Modern Family. In the episode “Connection Lost,” the family uses every Apple device imaginable.

Hilarity ensues when the cast attempts to track down Hailey’s whereabouts using iPads, iPhones, Google and computers. Throughout the entire episode at least one Apple product is being used. These devices are considered part of the storyline due to the fact that they are relied on almost like the characters themselves. This complete brand integration observed in the Modern Family episode “Connection Lost,” makes for a revolutionary television event that exemplifies the advertising trend - branded entertainment.

To learn more about brands and trends, check out Five brand trends to watch this year.

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Weekly Recap - April 20, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages
Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience.

Will Facebook Finally Pass YouTube for Video Ads?
It’s go time for Facebook autoplay video ads, and according to December 2014 research by Mixpo, the social network is set to pass YouTube in video ad usage this year.

How Millennials Use, or Don't Use, Social for Shopping
Many millennials use social networks as a resource when shopping, or simply to express their opinions about brands.

How Brands Can Reach Younger Users on Instagram
Here are great insights that involve the power and influence of visual language in both image and video form.

7 Social Tricks That Will Help You Retain Followers
Follower acquisition gets most of the attention in the social media marketing world, but follower retention is just as—if not more—important.

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business
The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today.

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Weekly Recap - April 13, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
Just like some words are more persuasive than others, some designs are more persuasive than others, too.

Infographic: See Which Devices Your Target Audience Is Using
Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using.

Where are we going for this year’s Mystery Trip?
Brogan’s team attempts to decipher each clue. Help us solve this mystery.

10 Top Trends Driving the Future of Marketing
Mobile, Social, and Brand Transparency are just a few trends driving the future of marketing.

These 3-D Mobile Ads Are Grabbing Brands' Attention
What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one?

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Where are we going for this year’s Mystery Trip?

Maila Kue's picture

We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give us some (extremely difficult) clues, our Brogan team hasn’t been able to crack the code.

Based on the clues, here’s where we think we may be going:

On the other hand, here's what one of the Mystery Trip planners, Julie, says about the clues.

Do you have any ideas where we'll be going? Help us solve this mystery. 

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Weekly Recap - April 6, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How Often Should Companies Blog? [New Benchmark Data]
Depending on your company size and business type, these helpful benchmarks show how the number of blog posts published monthly and in total can affect traffic and leads.

The Ideal Length for All Your Social Media Posts [Infographic]
Users are less likely to click if you don't optimize each post for both your choice of words and the length of the update.

Are Men Bigger Digital Shoppers than Women?
Stereotypes be gone! It turns out that males click the digital “buy” button more frequently than females, according to January 2015 research by Bronto Software.

Which Brands Are Taking Advantage of Instagram?
Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users.

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'
Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful.

Carousel Ads Debut on Instagram
Instagram announced the launch of carousel ads last month, and launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog.

A Simple Guide to Using Hashtags
When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. 

The Power of Brand Authenticity on Social Media [Infographic]
This infographic outlines how authenticity can drive high returns — for both brands and independent creators — and engender consumer trust.

6 Customer Service Tips for Brands on Facebook
Author, speaker and small business coach Barry Moltz shared a half-dozen customer service tips with Facebook for Business.

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