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The weekly recap - October 13, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Achieve Content Marketing Success: New Research
Are you trying to improve your content marketing?

How Small Business Can Leverage Selfies for Social Media Marketing
It’s nearly impossible to log in to a social media network and get through a single scroll without seeing the latest phenomenon.

7 Tips for Responding to Negative Comments on Social Media
As a small business owner or consultant, you're busy, and each day, more and more demands are made on your time.

How to Improve Your Facebook News Feed Visibility
Are you tired of your Facebook posts getting buried in the news feed?

Top Holiday Social Media Trends for 2014 [Infographic]
All right, so most of us haven't even picked out our Halloween costumes yet.

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Celebrating 30 years of creative advertising: #22 Detroit Convention Bureau.

Kaitlynn Knopp's picture

There’s more to Detroit than the Motor City and Motown. It’s a city filled with history and hope, full of promise, potential and great stuff to do.

At the turn of the millennium, the Detroit Convention Bureau wanted everyone to know what we knew. They wanted to remind people that Detroit was still a great place to live, be and visit. So, that’s exactly what we did.

Our copywriters went to work—compiling lists of reasons why people should visit Detroit. We brainstormed with our media and creative teams, attempting to find the best way to get the message across. We executed a few ideas internally. But ultimately, we ended where we began: with the initial list of reasons.

There were so many great reasons why people should visit Detroit, we thought the best way to point them out was to literally point them out, so we created a bulleted list of 15 reasons appearing as a print ad for all to see. And today, years after the campaign, about 15.9 million people visit Metro Detroit annually, which is just one of the reasons we’re so proud of it.

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The weekly recap - October 6, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation.
In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state.

5 Best Practices to Use in Your Holiday Marketing Campaign.
With e-commerce holiday sales set to increase 16.6% this year, up from $61 billion in 2013, marketers everywhere are trying to make the most of the holiday season.

How to Repurpose Blog Content for Social Media
Do you spend a lot of time writing blog posts and creating social media content?

Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty
Let’s take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.

How to Harness the Power of Influencers.
Influencer marketing has never had more buzz.

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Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation.

Bonnie Folster's picture

In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. Michigan, home of the Motor City, was known for its automotive industry. And while the state will always take pride in manufacturing the Big Three, Michigan’s strong reputation for the auto industry overshadowed its investment and successes in life sciences, information technology and advances manufacturing. To put it in perspective, Michigan started 92 new life sciences companies, which created over 450 new jobs and contributed to more than $34 million in private investments in the state – all in just 4 years.

MEDC asked Brogan to help brand the state as a place that nurtures business growth in life sciences. So as experts in the creative industry, we manufactured a multimedia campaign that aimed at businessmen who were looking to start or expand their businesses. Our ads featured successful CEOs of different life sciences companies who chose to locate their business in Michigan for multiple reasons – the professional pool of talent, the business friendly environment, the quality of life, etc.

The campaign ran for more than 3 years, which resulted in a 92% increase in awareness from life sciences companies and 88% increase awareness among advanced manufacturing businesses. In 2003, Michigan ranked as one of the top 10 best states for entrepreneurs… and not just those in the auto industry.

Why do you love to work in Michigan? To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.

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The weekly recap - September 29, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

“Share a Coke” campaign gives the brand its best summer in a decade.
Share a coke campaign uses social media and an innovative strategy to lift sales.

4 Native Ads the Media’s Talking About
According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social
Twitter push for football season.

How to Capture More Email Leads With Social Media Contests
Do you want to capture more email leads?

5 Facebook Strategies to Prepare Your Business for the Holidays
It’s October and my company already has a couple months of planning for the holiday season under our belt.

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Celebrating 30 years of creative advertising: #20 Hob Nobble Gobble

Bonnie Folster's picture

Get a bunch of snazzy folks who see a lot of each other anyway to drop their frozen turkeys, put on black tie, write a big check and come into the city with their families the night before one of the biggest cooking/family holidays of the year? That’s what the Parade Company wanted to do.

We grabbed our cutest thinking caps—the ones with bells and streamers—and noodled and doodled. Hmm. Come hob nob with friends and family… Enjoy some pre-holiday food… Get a glimpse of the traditional floats and fun of the Thanksgiving Day Parade!

Ta dah!

Presenting the Hobnobble Gobble! Presenting the top-hatted turkey! Presenting a great way to kick off the beginning of the holiday season in greater Detroit.

This event has become a tradition and a lot of fun for families and a successful fundraiser for our friends at the Parade Company—which certainly makes us thankful.

To see the rest of the 30 Best of Brogan, visit our original post in this series:  Celebrating 30 years of creative advertising.

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“Share a Coke” campaign gives the brand its best summer in a decade.

Steve St. Germain's picture

A few months ago, our senior copywriter Laura Pryor swung by my desk to exclaim that she was sharing a Coke with “Steve.” To my surprise, she had found a can of pop with my name printed on it. I laughed at the coincidence, but was then immediately confused. Why would a can of Coke have my name on it?

At that time, Coke was just beginning its summer-long marketing campaign, taking 250 of the top names for Millennials and then uniquely placing them on their product labels.

Once people started to take note, it created some fun at convenience and grocery stores (finding a Coke with you and your friends’ names on it) and subsequently took off on social media.

Ultimately, their biggest campaign element was their most unique: the personalized product integration, which was also the piece that took things over the edge in social—providing millions of earned media impressions as users contagiously snapped and shared photos of the product with their name on it.

With an idea that is inherently social, the “Share a Coke” campaign worked so well for the beverage brand that it reversed a decade-long sales decline, according to a Wall Street Journal article.

After falling 11 years in a row, Coke’s U.S. soft-drink volumes rose 0.4% for the 12 weeks through August from the same period a year ago, according to Wells Fargo, which cited Nielsen store-scanner data. Sales rose 2.5% in dollar terms.

The campaign ended last week with the season, but Coke’s mix of both paid media and mass-scale product integration will live on—proving to be a winning combo and adding up to one big summer grand slam for Coca-Cola.

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The weekly recap - September 22, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online.

Cleaning Up Social Media Messes: What You Can Learn from DiGiorno
The last thing any company wants to do is associate their brand with domestic violence, child murder or any other horrible event ripped from today’s headlines.

10 Things We Learned About Social Media Users' Charitable Habits
As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.

Burger King Finds 15 Ways to Handle the Same Hurt Feelings on Twitter
@replies that count.

KPIs for Your Social Media Dashboard
Ever wondered what you really need to measure in order to gauge your success on social networks?

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Celebrating 30 years of creative advertising: #19 MDCH Healthy MI Plan

Maila Kue's picture

On April 1, 2014, the Michigan Department of Community Healthy launched the new Healthy Michigan Plan, providing health care insurance to more than 400,000 people who were not previously insured. It was Brogan’s job to help spread the word so that no one would miss the opportunity to learn about the new, affordable health insurance.

We researched the targeted audience (hourly wage workers ineligible for Medicaid) to develop an effective media plan that would best reach them. This included television, radio, Google search, outdoor, transit, interactive banner advertising, a consumer website, a mobile site, and a resource website for businesses and community organizations to use to promote the plan.

In the first 3 weeks of the campaign launch, more than 140,000 people enrolled in the new Healthy Michigan Plan. Just a few months later, over 300,000 people had health insurance. MDCH reached 90% of their goal in just 11 weeks. Katie Rehrauer, our account manager for MDCH, said it best when she blogged, “Coming up with a catchy tagline is fun. Being part of a campaign that has helped hundreds of thousands of Michigan residents get health care coverage is career-affirming.” Here at Brogan, what more could we ask for?

To see the rest of the 30 Best of Brogan, visit our original post in this series:  Celebrating 30 years of creative advertising.

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Starbucks urges us to put down our phones.

Kaitlynn Knopp's picture

Today, we live in a world where people rarely put down their cell phones. They maintain friendships, keep up with family members and communicate with colleagues through emails and text messages, but what are they missing because of it?

In their newest videos, Starbucks shows us that we’re missing more than we think. We’re missing facial expressions, emotions, compassion and reassurance.  They remind us we should spend our time and have our conversations face-to-face (preferably with a cup of their coffee) to truly make the best moments.

Have these Starbucks ads inspired you to catch up with someone over coffee?

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The weekly recap - September 15, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Welcome to the New Sales Process. How to Let Content do the Selling.
Learn the 5 ways content marketing helps you sell your product without pushing your product.

6 Essential Social Media Lessons From Top Executives
Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.

14 Social Media Marketing Tools Recommended by the Pros
Are you looking for new social media marketing tools? 

The Urban Legend of Free Social Marketing
It's time for brands to rethink their strategies.

8 Ingredients of an Off-the-Charts Email Marketing Campaign
Just like most things in business, email marketing doesn’t follow a mathematical formula.

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Celebrating 30 years of creative advertising: #18 Covenant HealthCare.

Maila Kue's picture

We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many lanes away from it as you can. But when Brogan created transit advertisements for Covenant HealthCare in 2002, cars were slowing down to admire the creative concepts that helped make Covenant HealthCare stand out among its competitors in the healthcare market.  

What better way to increase traffic for our client than to take it out to the streets and put them on buses? Brogan created eye-catching bus wraps to market Covenant’s different services including NICU, Trauma, and Surgery. But what really drove these ads home was how we took advantage of the size and shape of the vehicle.

Whether it was using the actual bus’ wheels to be the wheels of the baby stroller, wrapping the entire bus in caution tape, or revealing the mechanical parts of a bus as it undergoes surgery, the creative series of bus wraps were a success, winning us numerous awards. Not to mention, Covenant services picked up speed as these ads helped increase awareness for our client.

Which of these bus wraps is your favorite?  To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.

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