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5 ways hospitals can use Instagram successfully.

Emily Marchak's picture

When you think of industries that are obvious candidates for Instagram, food, fashion and travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of more than 300 million.

Meanwhile, the healthcare industry has been a little slow to innovate around Instagram. The sick. The wounded. The infirmed. It’s not pretty. But what it lacks in beauty, it more than compensates with drama. People love to talk about healthcare. And those people have Instagram accounts.

So how can healthcare marketers capture photos on Instagram to amplify their brand story? Here are five examples:

1. Events and special visitors. Is a special guest expected to drop by the hospital or are you hosting a special event? Snap a photo. Patients and hospital staff not only get to meet their favorite coach, sports player, Santa or actor, but Instagram followers are able to join in the excitement through likes, comments and reposts. For example, Dancing With the Stars winner Rumor Willis paid a visit to the Children’s Hospital of Los Angeles, and @childrensla captured the moment:

2. Educational procedures and tools. People enjoy learning new things, so teach them via Instagram. Taking the time to educate the public is a great way to demonstrate and establish your expertise, as well as differentiate your hospital, cause or program from the rest.  From Occupational Therapy equipment, MRI machines, to home remedies, preventative measures etc. – educate your followers on healthcare procedures.

3. Behind the scenes. Take followers behind the scenes, demystifying tests, surgical procedures and facilities.

4. Promoting programs. Introducing a pet therapy program? Opening a new Maternity wing? Post a photo of your latest program to introduce it to the public and spread awareness.

 

A photo posted by @beaumonthealth on

5. Fundraising efforts. Hospitals and Healthcare Organizations involved in fundraising efforts can utilize Instagram as a way to spread the word. Posting a photo or video of your cause as well as proving a link to the fundraising page in your bio section, will increase awareness and encourage donations.   

For more information on how to market your business on Instagram, stay tuned to this blog series. In upcoming posts, we’ll cover industry specific best practices, share a few examples, define different types of posts, and provide steps to launch your brand on Instagram. Meanwhile, take a peek at Brogan’s Instragram account for inspiration.

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4 inspiring examples of real time marketing.

Kaitlynn Knopp's picture

Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define it as pure brilliance.

When the moment is right, inserting your brand into a relevant conversation when your fans least expect it keeps them entertained, and it gets them talking.

Take Oreo’s infamous “dunk in the dark” post, for example. After one hour, the brand earned more than 10,000 retweets. It made headlines in more than 100 countries. And there were absolutely zero media dollars behind it.

Since Oreo’s success, we’ve watched as brands big and small have jumped into conversations about award shows, sporting events, wacky Internet holidays and more. We’ve seen that when there is a disconnect between the event that’s happening and the brand that’s talking about it—the real time marketing magic doesn’t always happen. But when it does, we’re left admiring how clever, creative and inspiring it can be.

Let's take a look at these four events that garnered thousands upon thousands of social media posts—some of which we consider to be excellent examples of real time marketing. In this blog series, we’ll walk you through the best brand posts for each event, and we hope you’ll walk away feeling as inspired as we were.

  1. The Super Bowl XLVII Blackout—arguably where it all began
  2. The first-ever College Football Playoffs
  3. #TheDress
  4. The birth of the Royal Baby—Princess Charlotte Elizabeth Diana of Cambridge

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4 tips to being a rock star at work. Bonus: Tunes to get you motivated.

Jennifer Garner's picture

What exactly is a rock star? Let’s break it down:

A “rock” is something that offers support; is solid, secure, stable and strong.
A “star” is something celebrated and brilliant; outstanding, effective, stellar, luminary, ideal and glorious.

Combined, a “rock star” is someone who instills dependability, creativity and passion while shining efficiently with unique qualities all their own. A strong individual who knows the value of being a team player with mindful ideas and opinions.

How can you become a rock star at your workplace? Here are four tips for pumping up the volume and putting the “rock” in your work role.

1. March to the Beat of Your Own Drum

My jam: “Bang the Drum All Day” (Todd Rundgren)

Being an individual is the best quality you can bring to your job (on top of being on time and actually doing your work but that’s a given, right?). Being confident in what you’re bringing to the table and knowing that you are indeed a valuable asset will surely show in the work you accomplish. Be positive, optimistic, and seek out new education experiences to broaden your thinking and ideas. Thinking outside of the box and discovering new ways to express your thoughts will not only boost your creative skills, but will also strengthen your mind as a whole.

Short and sweet: Think differently and never stop learning.

2. Don’t be afraid to go solo

My jam: “Working Class Hero” (John Lennon)

Drive and passion go hand-in-hand when it comes to rockin’ your job. If you have an interesting and unique idea, don’t be afraid to speak up and allow your voice to be heard. Don’t rely on anyone else to get your idea out there. Just take a deep breath, and know that whatever the outcome, you are capable of figuring out the solution yourself. Having confidence to step up to the plate is not an easy task, but the only way to do it is to do just that: Step up and take the initiative. It will be noticed and it will be valued.

Short and sweet: Just do it!

3. No “I” in TEAM, but there is a “ME”

My jam: “All Together Now” (The Beatles)

How would your co-workers describe you? Are you a team player? Are you approachable, dependable? What do you bring to the table?

It’s important that while you remain true to yourself in the workplace, you should also be dependable as a working component in the unit that makes up your team. Focus on your own small details that add to the big picture, and remember that attitude is everything. Being grouchy, impatient or snapping at folks really isn’t going to make anyone feel good, so why not ensure you’re as pleasant as possible? Yes, sometimes life is a mess and gets in the way of our good mood, but when you’re in the workplace, its best to leave your “personal life” at the door and focus on your “work life.” Inspire and encourage growth amongst your co-workers. Focus on keeping the positive and productive energy flowing, and allow it to follow you out the door at the end of the day.

Short and sweet: Play well with others.

4. Connect with Your “Fans”

My jam:“We Are The Champions” (Queen)

Your co-workers are, in a sense, your fan base. Because face it, you see these folks a lot more than you see some of your own family. You want your co-workers to advocate, have your back and be as much of a support for you as you are for them. It all goes back to being a team player and simply being pleasant to be around. Be willing to talk through any problems that arise while keeping your cool. Adapt to your surroundings and just go with the flow. See each other’s strengths, listen and always have respect. As the old saying goes, “treat others the way you want to be treated.” It holds very true for the workplace (as well as life in general).

Short and sweet: Communicate.

More tunes to inspire the work rock star in you

  • “Simply The Best (Tina Turner)
  • “Everybody’s Working for the Weekend ” (Loverboy)
  • “Eye of the Tiger” (Survivor)
  • “9 to 5” (Dolly Parton)
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The Foodie Generation: Millennials trade hot dogs for haute cuisine.

Liza Pryor's picture

It’s official: Millennials have been universally dubbed “The Foodie Generation.” 

The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gourmet fare. Recent surveys show that 42 percent of Millennials eat at fine dining restaurants at least once a month (compared to about 20 percent of Baby Boomers), and 87 percent will splurge on a nice dinner out, even when they don’t have a lot of money to spend.

                   

The old adage “you are what you eat” has never been truer—a taste for innovative and high-quality cuisine has become a defining factor of Millennials’ identities. Food marketers take note: the way to a Millennial’s heart is through their stomach. 

In this three-part blog series, we’ll explore the new food culture surrounding Millennials, how this shift is impacting brands within the food industry, and how different brands are responding. Food marketers will gain greater insights into the preferences of the world’s largest cohort, which brands are successfully connecting with them, and how to position food brands for success with Millennials. 

Well-traveled, well-fed

There are a few different explanations for this modern focus on hip, handcrafted eats. First of all, Millennials are a well-traveled group: they’ve been exposed to more culturally diverse influences than generations before them. Because of their knowledge and experience, they seek out authentic ethnic cuisine (instead of popular Americanized versions). Even for those who haven’t actually done a lot of traveling, the internet now keeps us globally aware, allowing for more exposure to and interest in culinary inspiration from multiple cultures.

Do good things, eat good food

Another characteristic of this generation is their tendency toward socially-conscious purchasing and philanthropy. Millennials have less money to spend than generations before them, but they are interested in spending the money they do have to support worthy causes.  Food that is organic, locally-grown, and environmentally sustainable is appealing to Millennials in their quest to be ecologically responsible. Locally produced and artisan food that comes from small independent farms or stores is also a huge draw, because consumers can feel good about using their money to support community business. 

You are what you eat

The significance of photo-heavy social media sites like Facebook and Instagram in the lives of young people allows for food to become a unique experience that can be shared. Particularly offbeat and/or visually stunning food provides a can’t-miss opportunity for an interesting social media post. This coincides with Millennials’ strong desire to be different and to display a real sense of individual personal identity. Their tendency towards impulsivity and thrill-seeking also means they tend to crave wild and exciting new experiences-- something that can be satisfied by funky flavor combinations and outlandish ingredients (kimchi tacos, anyone?)

Of course, gourmet cuisine has always existed, but in the past, it has peaked more of a niche interest. Now, with foodie culture becoming more and more accessible, even fast-food brands are facing a shift in what consumers are looking for. How has this affected the casual dining industry? Stay tuned.

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Weekly Recap - June 22, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

6 reasons your business should be marketing on Instagram
With more than 300 million active users, over 60 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users.

What Keywords Get the Most Shares?
Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.

Millennials Love Video on Mobile, Social Channels (Infographic)
Video isn’t going away anytime soon, as major social networks such as Facebook and Twitter have embraced the format.

Facebook Rewarding Page Admins for Quick Responses to Messages?
Facebook is incentivizing some page administrators with badges for quick responses to messages.

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement.

Snapchat Launches Native Video Ads
Snapchat announced its new native video ad product called 3V: Vertical, Video, Views.

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6 reasons your business should be marketing on Instagram.

Emily Marchak's picture

With more than 300 million active users, over 60 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s where the consumers are.

No matter the industry—retail, food, healthcare, non-profit, etc.—Instagram can be a powerful channel to build your brand community. According to Social Times, Instagram is poised to be the “most powerful social media network of 2015.”

Let’s count the reasons why.

1. Enhance visual marketing. Studies show that visuals are processed 60,000 times faster in the brain than text. Instagram is a visual social platform, so it can be used to share your story more efficiently and more memorably.

2. Increase engagement. According to Social Times, of the participating young adults around the world who regularly use Instagram, 52 percent said it provides users with a sense of community and 68 percent said they interact with brands on a regular basis. This means they are following brands, viewing and liking content and frequenting brand websites.

3. Repurpose content. Users are constantly posting their interaction with brands on Instagram. Brands can utilize this content by scrolling through photos they are tagged in as well as through branded hashtags. If this content positively reflects your brand’s message, it can be repurposed on your branded channel. For example, a user posted the image below with the hashtag #starbucks. Starbucks reposted the image on their channel, noting that they repurposed the content from user @pookapaik.

 

A photo posted by Starbucks Coffee ☕ (@starbucks) on

4. Monitor competitors. Wonder what your competitors are up to? Follow them on Instagram. Their posting behavior—frequency of content, focus and engagement—can provide insights into what your consumers like or ignore.

5. Promote. Instagram has rolled out many visual formats. Brands not only can utilize the standard photographic post, but they can experiment with cinemagraphs, video, and paid promotion with carousel ads and sponsored posts.

6. Generate leads. Want to drive more traffic to your website? Instagram is a proven path to lead generation. Simply put your URL in the bio section of your profile. Each time you post, reference the link in the bio to constantly encourage users to visit your website.

For more information on how to market your business on Instagram, stay tuned to this blog series. In upcoming posts, we’ll cover industry-specific best practices, share a few examples, define different types of posts and provide steps to launch your brand on Instagram. Meanwhile, take a peek at Brogan’s Instagram account for inspiration.

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Weekly Recap - June 15, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media.

The Blogging Tactic No One Is Talking About: Optimizing the Past
This article demystifies the term "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

How to Allocate Your Time Managing Social Media
This is the first question that you need to ask yourself: How much time should I spend on social media marketing every week?

How to Improve Organic Reach on Facebook (Infographic)
Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands.

Can Companies Keep Up with Soaring Customer Expectations?
Exceptional service? Customers like it, and they want more.

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Weekly Recap - June 8, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Dadvertising is back for Father’s Day.
Father’s Day is just around the corner, which mean goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad.

13 Things NOT to Do on Facebook
Many of the most common mistakes businesses make on Facebook are entirely preventable. To help you avoid these pitfalls and operate your Facebook Page smoothly, we've listed out some of the most common mistakes businesses make on Facebook. Here's what not to do.

How Food Brands Can Nail Instagram
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.

Is Your Obsession With Targeting Millennials Hurting Your Brand?
Marketers are obsessed with millennials, and understandably so. Yet advertisers should be careful about chasing this demographic at the expense of other groups and opportunities.

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize
Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch.

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video
As just about every platform and publisher pushes brands to run shorter videos that grab consumers' attention, Pandora's chief revenue officer John Trimble said he thinks eight-second promos could be mobile video's silver bullet.

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Dadvertising is back for Father’s Day.

Ashley Harrell's picture

Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad.

Whirlpool Dad packs his kids lunches with wheat bread sandwiches and handwritten notes of encouragement. He burns cookies and empties the dishwasher. He is the modern dad.

The opportunity to focus on Dads.

Mom has been the primary focus of brands for decades. There’s even a conference dedicated to this pursuit, Mom 2.0 Summit. Mom 2.0 gives marketers an opportunity to expand their knowledge and communicate with mothers. But in 2011, Mom 2.0 started talking about dads. This led to the development of the Dad 2.0.

The Dad 2.0 Summit kicked off later that year and it has since been leading conversation about dads as primary care-givers and household managers. As the event’s primary sponsor, Dove Men + Care has been on board with “Dadvertising” from the start. They have used resources and research methods in order to touch the message of modern dads and their hard work is paying off. With advertising campaigns such as #RealDadMoments and #RealStength, Dove has been able to pull at our heartstrings and represent the very real and evolving role of fathers. This year, Dove captured men's emotional responses as they realize they are going to be fathers for the first time. Other leaders in “Dadvertising” include Toyota with “Swagger Wagon” and “My Bold Dad”, and Cheerios with #howtodad,

Why Dadvertising needed to happen.

Though there were many brands leading the way, Dadvertising really took off in 2013 when traditional consumer perceptions about gender roles were pushed aside to celebrate the modern changes. Dads began truly co-parenting long before this time, but brands were reluctant to replace mom as leading lady to all things home, family and minivans. This is because while dad is increasingly sharing family responsibilities, mom still carries the purse. Even as dads are shopping more, moms are the major purchasing decision maker in 80% of US households (MediaPost.com, 23 October 2013). Yet, advertisements took the step and began to portray the Gen X and Millennial dads as taking blended responsibility for parenting and household care and the results were and have since been wildly successful.

Still, some brands didn’t get the memo. Huggies’ Dad Test campaign in 2012 is one example. In Dad Test dads are left alone with their children for five days. It suggests that dads are incompetent or unable to take the responsibility of their children. Though the spot was meant to be light-hearted and cute, it fell flat and rang untrue. Dads and dad supporters even rallied to recall the ad, Huggies responded with an altered campaign.

Where Dadvertising will go.

The successful spots show us positive representations of fathers who play active roles in their family’s life. These dads are hands on, working hard and have a presence in the life of their family. This approach allows advertisements to reach a wider group of dads, and the special people in their lives. Not only does this Dadvertising approach allow brands to target the modern dads, but it gives light to the efforts and dynamics in the entire modern family. While focusing on dads, Dadvertising also portrays modern women who balance traditional domestic life with the modern working women one. They are able to capture diversity in the family that is much more complex than advertisements were going before. Families, and dads, can no longer be generalized. Now, brands can expand the general family portrayal along with their appreciation for the modern dad, and touch the hearts of every person in these families.

As Father’s Day approaches, there is no question that Dadvertising will swing back stronger than ever, as Whirlpool has already revealed. They will approach fathers as active parents and partners who are not just capable of caring for their children or maintaining the household, but do it in dad-fashion. These are no mom-dads, they are dads. They will inspire and remind us of the love and care required of parents and as the whirlwind of emotions come in, you’ll want to leave a little note of encouragement for your own dad… just like I did.

 

What’s your favorite example of Dadvertising? Tell us in the comments below. 

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Weekly Recap - June 1, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Pinterest Announces Buyable Pins
For consumers, this simplifies the steps from pinning to purchase. For ecommerce, Buyable Pins could change the way that people shop.

Your helpful and handy guide to social media writing.
How your brand is reflected via social media shows consumers who you are, your personality and how you can help; it’s an opportunity to build relationship and trust with the masses.

Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting
Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising platform, including call-to-action buttons such as Shop Now and Install Now.

8 Charts on Interesting Internet Trends
This year, the report reveals not as much about how the internet has changed, but how mobile is changing the internet.

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad
Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows.

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Your helpful and handy guide to social media writing.

Maila Kue's picture

In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for multiple accounts. How your brand is reflected via social media shows consumers who you are, your personality and how you can help; it’s an opportunity to build relationship and trust with the masses.

That’s why it’s important to understand each medium and how to craft the most effective post for each site. As experts in social media writing, we’re providing you with a quick guide to help you write posts for social media’s key giants: Facebook, Twitter, Instagram, Google+ and LinkedIn.

Facebook

  • Character count – Keep your character count below 150. Facebook posts that have 150 characters or less receive an average engagement rate of 7.5% more than 150 characters.
  • Encourage engagement – Don’t just produce content for consumers to see. Get them involved. When appropriate, ask consumers an open-ended question, which will prompt them to comment on your post and increase engagement.
  • Hashtag habits – Facebook users have stayed away from using #hashtags. So we recommend you don’t use hashtags at all. Instead, Facebook posts with visuals perform better and increase engagement by 85%.  

Twitter

  • Character count – Although Twitter lets you use up to 140 characters, you don’t need to use them all. Tweets between 100-120 characters have the highest engagement rate.
  • Encourage engagementTwitter is all about lists and headlines. Unlike Facebook, where users spend more time reading, an effective tweet is most likely not even a full sentence. The highest performing tweets tend to be listicles that start with a number:
    In addition, adding a visual to your post increases engagement by up to 60%.
  • Hashtag habits – Tweets with 1-2 hashtags get up to 20% more engagement than tweets with 3 or more hashtags.

Instagram

  • Character count – Instagram allows users to use up to 2,200 characters in your caption. However, because this medium is designed for users to quickly scroll through, it’s best to keep your caption around 200-300 characters.
  • Encourage engagement – It’s important to include your brand’s website URL in your Instagram Profile. It’s the first thing people will see when they visit your page, so linking your brand’s website will increase traffic.

    Since Instagram is a visual platform, your brand can be more personal by posting photos that showcase your work or display your corporate culture. Brogan shared a photo to show our followers how much we love bringing our dogs to work:
  • Hashtag habits – Here’s where you can get a little creative with hashtags. Since a picture is worth a thousand words, Instagram lets you say it all via hashtag. Use hashtags to categorize your photos and increase views. We recommend using 1-10 hashtags for each photo. For example, our photo above can be categorized into multiple hashtags including: #dogsofinstagram #scout #agencylife #advertising #marketing #dogs

Google +

  • Character count – Posts that have 60-70 characters perform better on Google +. When writing a status for this medium, keep your text within the first two text lines of the status.
  • Encourage engagement – Just like Facebook, prompt your consumers to engage with the content you post. Asking a question or writing a clear call to action will increase curiosity and give readers direction for what to do next. Writing a teaser by introducing the topic but leaving readers to wonder is also a great way to increase click-through-rate. See how we caused curiosity using 64 characters:
  • Hashtag habits – Hashtags are crucial when using Google + because it’s all about increasing SEO. When you use a hashtag on Google +, you’re increasing the likelihood for your brand to be associated with a specific adword. Use hashtags strategically to increase your brand’s SEO.

LinkedIn

  • Character count – When posting a link on LinkedIn, titles that exceed 70 characters get cut off. So keep it less than 70 characters to make sure users can see the entire title.
  • Encourage engagement – Since LinkedIn is used mostly for professional purposes, it’s the perfect place to provide users with information. Posts that include a link increase engagement by 200%. Use your LinkedIn as a helpful resource for others by providing both internal and external links and information.
  • Hashtag habits – In 2013, LinkedIn dropped the use of hashtags. So it’s important to make sure you’re not using hashtags on your posts. It may look a little unprofessional.

It’s time to get social! What other social media platforms do you write for? Let us know in the comments below.

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Creative healthcare marketing using robot talent.

Julia Mastropaolo's picture

What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Covenant HealthCare’s da Vinci Surgery campaign. The combination of Covenant’s surgical technology and Brogan’s creativity resulted in a humorous campaign about da Vinci robotic surgery.  And while this may seem like an unlikely combination, the results revealed otherwise.

At the time, most robotic surgery campaigns were safe and predictable. Larry Daly, Director of Planning and Business Development at Covenant HealthCare, testifies “Typically, what you see is surgeons with folded arms looking at you with confidence. Or you see the machine just standing there. Or you see the surgeon with his head buried.” So in order to make Covenant’s da Vinci campaign stand out, we created a campaign that would be a little less…robotic.

The campaign featured a robot that helped individuals with their everyday activities, including golfing, walking a dog and shopping at the mall, which ultimately delivered the message: Covenant’s robotic surgery can help you return to your everyday activities sooner. The juxtaposition of robotic surgery and everyday activities made the message personal, engaging and funny, while also showing consumers that Covenant is a leader in robotic surgery technology. Not only did Covenant save on “talent” costs, but the significant CTR, landing page visit increases, and surgeries are testament to the campaign’s success.

Want to read more about Covenant’s journey to becoming a robotic surgery leader in the region? Read Strategic Health Care Marketing’s exclusive article.  

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