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Weekly Recap - March 23, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

5 Tips to Better Business Blogging
There’s millions of blogs floating in the blogosphere. Follow these 5 guidelines to make yours stand out.

Brand Storytelling Is About to Get Much More Effective
Content is the new digital currency.

The Anatomy of a Successful Facebook Post
Here are six things that make up a truly valuable Facebook post.

10 Simple Web Copywriting Tips for Increasing Conversions
The ten following tips will help you increase conversions on your website and ultimately close more business.

How to Overcome Content Marketing Struggles
Lack of resources, strategy and budget are the biggest content issues.

Report: Why More Brands Are Choosing Instagram Over Facebook
According to visual marketing platform Olapic, Instagram is going to become the most powerful social media network of 2015.

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5 Tips to Better Business Blogging

Maila Kue's picture

These days, just about anyone can write a blog and have it published online. So when it comes to your business’s blog, how can you make it stand out from millions of other posts floating in the blogosphere? At Brogan, we’ve discovered that our most successful posts have followed these 5 guidelines:

 

1. Keep it short and simple.

People read business blogs for information. Which means the faster you deliver the message, the better. So the next time you’re crafting a post, remember that your audience is most likely scan readers. Keep paragraphs short (3-4 sentences), make bullet/numbered lists and use bolding and italics to highlight key words and phrases.

Example: Kaitlynn’s numbered list and bolded phrases makes it simple for readers to get the information they’re looking for.

2. Pictures please.

Blogs with images have 94% more views than those without. With the rise in social media and technology, people prefer to get information visually (photos, videos, infographics, etc.). It a great way to keep readers engaged and interested.

Example: Lauren didn’t just give consumers examples for effectively developing a Facebook strategy, she showed them. 

3. Link to other businesses. 

Business is about networking; it’s the same when it comes to blogging. When appropriate, it’s good to mention other businesses as an example and link readers to their website. Not only are you enhancing the validity of your information by linking to external resources, but you’re also opening the door to online interactions and relationships with other businesses.

Example: In my blog series, I linked to 10 organizations as examples of effective social media marketing campaigns. One of the organizations, END7, responded to our link.

 

4. Be human. Be personable. 

Nothing kills your business blog more than having it be boring. Just because you’re providing information doesn’t mean it should sound like a textbook. Blogs are meant to be informal. So weave your great personality into all the great information you’re giving readers.

Example: Laurie tells readers the latest update on Snapchat by letting us into her mommy-daughter relationship. 

5. Include questions or call to actions.

A good business blog gives readers the information they’re looking for. But a great business blog challenges readers to think beyond and to take action. Be sure to include a question or call to action at the end of your post to increase engagement.   

Example: In honor of celebrating 30 years of creative advertising, Laura asks readers to share their favorite Brogan ad. 

What other tips would you recommend to improve business blogging? Be sure to let us know in the comments below. 

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Weekly Recap - March 16, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How Corporations Should Be Using Social Media
Social networks are the first avenue that consumers take to connect with you.

How Brands Can Run Effective Auto-Play Video Ads on Instagram
How have auto-play video ads on Instagram fared since launching in October, and how can brands best take advantage of the medium?

4 Truths Healthcare Providers Need to Know About Content Marketing
To successfully market the organization’s brand and earn a positive reputation within the healthcare marketplace, healthcare marketers need to understand these four truths.

Do Millennials Ever Put Down Their Mobiles?
Millennials spend more time than older consumers with almost all mobile communication activities.

With the Death of Internet Explorer, Microsoft Faces One of Its Greatest Branding Challenges
During the recent Microsoft Convergence conference, marketing chief Chris Capossela confirmed what has been rumored for months: The tech giant will finally ditch its long-standing default browser, Internet Explorer.

Infographic: What Millennials Want From Native Ad Content
57 percent of millennials are willing to check out sponsored online content, as long as it's interesting.

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Weekly Recap - March 9, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

7 Stats You Should Know About Business Blogging in 2015
These 7 statistics will give you reason enough to get blogging.

People Ignore a Giant Lump Growing on a Street in This Clever Cancer PSA Stunt
We've seen this time and again in outdoor ad stunts, and this latest one from AMV BBDO in London is quite amusing to watch.

15 Brilliant Examples of Interactive Print Ads
Here are 16 print ads that should make you rethink the word "traditional."

12 Ways Brands Can Collaborate With Influential Bloggers
Many brands are now turning to influential bloggers to reach new audiences or to engage them in a different way.

Facebook to Start Telling Brands Who's Talking About What Topics
What do people talk about when they talk about _____on Facebook? Soon marketers will have the answer.

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad
You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.

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Weekly Recap - March 2, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Why Facebook Pages’ Likes Totals May Drop
If you notice a drop in your “likes” on your page next week, don’t be alarmed. Facebook is deactivating inactive accounts.

Marketing Lessons From '#TheDress' That Went Viral
Now that the true color has been confirmed, here are some marketing lessons we can take away from #thedress that melted the Internet.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

Social Media Newsfeed: Instagram Carousel Ads
Similar to Facebook’s multi-product ads, advertisers can now showcase multiple photos at once in a sponsored Instagram post.

How To Use Facebook CTA Buttons For Your Business
A strong CTA can make the difference between a post getting tons of traction, and sitting and collecting dust.

Pinterest Narrows Ad Targeting; Tests Animated Pins
Pinterest in recent months has been getting more serious about going after advertisers with services like Promoted Pins.

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Weekly Recap - February 23, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Customer Service and Social Media in 2015
As more consumers take to social media to communicate and complain to businesses, there is more of a need for social media teams to be trained in customer service tactics and techniques.

The Ultimate Guide to #Hashtags [INFOGRAPHIC]
Twitter, Facebook, and Instagram all have varying rules when it comes to the hashtag.

How Marketers Can Leverage Instagram And Other Visual Sites
The number of social media outlets is proliferating and yet, each one has a different audience, a different way to engage, and different measures of success.

The Potential of Social Media (for #B2B Marketers) [Infographic]
Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media?

Will Pinterest Reach Its Potential in 2015?
What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities.

The 6 Values Held By Millennial Customers: How Well Does Your Company Stack Up?
Millennials, also known as Gen-Y, are the largest generation by far in U.S. and world history.  

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Weekly Recap - February 16, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]
Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

How to Set Up Multi-Product Ads on Facebook [Quick Tip]
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers.

4 SEO Tactics to Embrace in 2015
Here are four practices to strengthen the value of your website.

Email marketing CTA design: five good vs. six bad examples
Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment.

8 Design Trends to Watch in 2015 [Infographic]
Which ones will stick it out another year, and which ones are already passé?

15 Google Marketing Tools You Should Be Using
Are you using Google tools in your marketing?

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Five brand trends to watch this year

Emily Marchak's picture

Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front.

A recent Forbes article captured five emerging marketing trends that caught our attention. Take a look.

1. Wearable Technology
2014 was a year for all things tech. Consumers witnessed the rise of wearable technology that would gather wearer’s fitness and health data. Other devices include the Apple iWatch, Fitbit and Jawbone.

This year, it is anticipated that the lines between fashion and technology will continue to be blurred. Nike announced they plan to produce shoes that will tie themselves. What’s next?

2. 3D Printing
This past year, 3D printing was made available across multiple platforms—anywhere from 3D medical transplants to customizable toys.

Moving forward into 2015, it is estimated that more than 2 million 3D printers will be sold before 2018. Companies like Hershey, who announced the opening of a 3D printing exhibit in Hershey’s Chocolate World, are adding this advanced medium of production to their branding.

3. Branded Food
Last year, consumers were seeking to diversify their eating experiences at different times throughout the day. Brands took note and offered retail versions of their products.  Krispy Kreme K-cups and Cinnabon baking mixes are just two types of retail offers.

In 2015, not only will retail offers continue, but chain restaurants will start offering healthier versions of their products, as well as adding calorie counts to their menus. Taco Bell, Applebee’s and others are rolling out new menu items that are calorie friendly, while McDonalds is set to sell their bagged coffee in select grocery stores this year.

4. Tangible Enterprising
In 2014, after Amazon announced they would be opening a physical location in Manhattan, other branded websites and-web celebrities followed suit. Rent the Runaway took to the streets by testing pop-up locations throughout New York City and YouTubers like Michelle Phan, Tanya Burr and Zoella Sugg have their own lines of cosmetics.

This trend of merging digital and retail platforms will continue in 2015. Taking note, Starbucks created a new mobile ordering app which allows customers to place orders in advance to their pick up.

5. Sharing
Last year, “sharable experiences” with brands took off. From sharing hashtags, engaging in all the branded sponsors at Coachella, and experiencing brands within hotels were just the beginning.

In 2015, we will see more of these “sharable moments.” Target is collaborating with Lilly Pulitzer and Gwyneth Paltrow and Blake Lively will be joining the ranks with Martha Stewart, as their own lifestyle brands take off. 

For more branding and marketing trends, check out 6 Marketing Trends for 2015.

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Weekly Recap - February 9, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

90% of Americans more likely to trust brands that back social causes
If your brand doesn’t support social causes, it’s missing out on a huge audience.

14 Mesmerizing Cinemagraphs That Show Off Facebook’s New Ad Format
Facebook and Instagram are reportedly discussing a new advertising format that they hope will lure brands -- the cinemagraph. 

Brands Need Passion – Here’s Why & How To Get It
Engaging your audience is important, especially when ads inspire passionate responses.

How to Build a Loyal Audience Online [Infographic]
Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it's one that pays off over time.

How to Advertise to the Millennial Who Hates Advertising
January 1st always comes with some changes, and this year is no different.

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Mayo Clinic healthcare marketing brilliance with new Google health-related search.

Julia Mastropaolo's picture

Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search feature is genius. And from a healthcare marketing perspective, the Mayo Clinic’s partnership in it even more genius.

So let’s say you’re googling Ebola. Rather than sifting through the myriad of articles trying to find a relevant one, you can first review the basic facts in an expanded box alongside the Search results (as long as your ailment qualifies as one of the top 400 medical conditions that is). And who do you think the medical facts come from? The king of all things medical, of course – the Mayo Clinic. In fact, the information is culled from the web, verified by an average of 11 physicians, and signed off from Mayo docs. This includes condition description, symptoms, treatments, and perhaps an illustration. Mind you, the content isn’t native advertising or sponsored content. It’s prime real estate earned by the nation’s most reputed healthcare source.

Ebola Facts

It’s actually kind of a Wikipedia at your fingertips -- quite literally, as the design is focused on mobile. Since 1 of every 20 Google searches are health-related and over half of these are done on mobile devices, it will be a much appreciated and useful feature.

Kudos to Google for their socially responsible solution in trying to lessen misinformation by presenting healthcare information in a better, more accurate manner. And kudos to the Mayo Clinic for once again assuming the role as the ultimate authority for health information.  Consumers thank you. And docs reaping the benefits of more reliably informed self-diagnosers entering their patient rooms will thank you even more.

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Effective nonprofit social media marketing campaign example #10: Water is Life

Maila Kue's picture

You may not be able to guarantee something to go viral on social media. So why not take something that’s already viral and use it to your advantage? That’s exactly what Water is Life did for their campaign. As their mission states, Water is Life is about impact. And their desire is to raise awareness about the positive impact that clean water could bring to different communities.

You may have seen (or even used) the trending hashtag #FirstWorldProblems. It’s defined as “a relatively trivial or minor problem or frustration (implying a contrast with serious problems such as those that may be experience in the developing world).” So, you’re more than likely to see tweets and Facebook statuses such as “I ate too much and now I’m miserable. #FirstWorldProblems” and “Can’t find my name on a Coke bottle. #FirstWorldProblems.” Instead of sitting back and taking offense to the minor problems people were having and complaining about, Water is Life took over the trending hashtag and used it to create something powerful.

They produced a video that juxtaposed typical #FirstWorldProblems with serious problems that were taking place in developing countries. It displayed individuals from Haiti quoting #FirstWorldProblems. The contrast between the minor complaints and the not-so-luxurious situations of those in Haiti made a strong and clear point: #FirstWorldProblems are not problems. Not only did the video receive more than 6 million views, but it provided over a million days’ worth of clean water to those in need.  Water is Life is definitely about impact.

What has been your favorite nonprofit marketing campaign so far? To see more nonprofits making a difference, check out the rest of my series, 10 Nonprofit Marketing Campaigns That Effectively Use Social Media.

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Weekly Recap - February 2, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Get More Likes on Your Facebook Page
Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.

4 New Changes to the Biggest Social Networks (and Why You Should Care)
Here’s a roundup of recent changes to the services offered by four of the biggest social networks…and why you should pay attention.

Mobile Apps Score Among Super Bowl Viewers
About half of Super Bowl viewers were likely tapping away on apps during this past weekend’s football game, based on recent research.

Infographic: How to Get More Engagement With Your Visual Content
Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.

3 Simple Ways to Personalize Content by Referral Source
Most marketers know the importance of creating unique content for different social mediums.

Coca-Cola, Always, and Microsoft: 3 brands marketing trends with inspiring ads.
Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year.

5 Things Your Video Marketing Strategy Should Include
This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers.

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