Flash Mobs: a joyous occasion
- Posted by Courtney Walker on March 11th, 2010
filed in Advertising, Cause Marketing, Clever Marketing, Current Events, Events, Non-Traditional Media | - Comment now »
I notice some of the most interesting things while driving to work in the morning. Whilst pulling out of my subdivision a couple of weeks ago, I noted that the church across the street changed their sign. It read “Joy Flash Mob 2/12/10.” Really? A flash mob used for religious purposes? Unheard of. So what does one do when they want more info? Google it of course!
After doing a little digging I found that a Joy Flash Mob is a dance performed to share the joy of Jesus. I also learned that the practices were being held at the church I mentioned before as well as online for those that couldn’t attend. On top of that, I realized these flash mobs appear several times a year at different festivals around Michigan. How did I not know this? I’m a flash mob fanatic! And why hasn’t it drawn more attention?
It really made me wonder… do flash mobs need to have popular music and a well choreographed crew to be successful or could a flash mob focused on joy and religion really bring the same amount of attention?
Check out the video of a Joy Flash Mob at last year’s Winter Blast.







