Romancing the Client

Agency/client relationships need work and nurturing to keep the “romance” alive and become productive, long-lasting and rewarding.  Here are the keys to building a strong, two-way relationship.

Trust:  Both parties work to develop trust.  The client trusts the agency to cherish the client’s best interests, the agency trust the client to play fair.

Creativity:  Agency delivers innovative, business-building ideas on a consistent basis.  Including convergence marketing ideas, strategic media initiatives and social media concepts.

Passion:  Bringing enthusiasm, energy and joy every day to the relationship is what keeps it alive and thriving.

Loyalty:  An agency stands by a client’s side and is their champion and cheerleader.  A client gives the agency credit, kudos and kind words.

Attention:  Taking each other for granted is a relationship killer.   Neglect should not be allowed to ever creep into a relationship.

Honesty:  No relationship can thrive without openness and honesty.  Fear should be banished from communications, and honesty embraced.

Friendship:  Long-lasting relationships are based on friendship.  Socialability, conviviality, and pleasant companionship are the cement that keep a relationship strong.  Emotional connection is the basis for both great creative campaigns and for rewarding business relationships.

How nice it is to be able to say “I love my work.”  And mean it.