21 creative social marketing campaigns
- Posted by Laurie Hix on July 24th, 2009
filed in Advertising, Anti-Smoking Campaigns, Breast Cancer, Cause Marketing, Clever Marketing, Healthcare Marketing, Marketing, Social Marketing, Strategy |
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social marketing is all about. And because it’s only “sell” is to try to get us to change our behaviors or attitudes about something, it can be powerful when done well.
In this blog series, I will write about 21 creative social marketing campaigns I admire. If you have any favorite campaigns to add to this list, leave me a comment and link, and I will check it out.
1. Above the Influence
2. Amnesty International
3. American Stroke Association
4. Boys and Girls Club
5. Children’s and Adolescents Reference Center
6. the truth
7. Covenant House
8. Invent Now
9. Land Transport New Zealand
10. Looking Glass Foundation
11. My Sister’s Place
12. Nike Foundation
13. Parkinson’s Society Canada
14. Partnership for a Drug-free America
15. obesity prevention
16. stop land mines
17. thinkb4yourspeak
18. Michigan Department of Community Health
19. World Wildlife Fund
20. United Nations Campaign
21. United Way
If you would like to check out 26 social media examples in detail check out Lisa Braziel’s blog at our sister company Ignite Social Media.
If you’re not sure what’s the difference between social marketing and social media, check out my post on that subject.