Bill Bernbach, the legendary and inspiring founder of Doyle Dane Bernbach, started the creative revolution that changed how people did advertising. He was smart, ethical, funny, thoughtful, insightful and quotable. Infinitely quotable. Really. You have to wonder who followed him around and took down all the terse eloquence left in his wake. It’s dandy somebody did because his words still work. And keep in mind they were said starting in the ‘50s.
“You cannot sell (to) a man who isn’t listening.”