Jackie's blog

Radio gone digital; Pandora vs. IHeartRadio.

brogan

I’m sure you listen to some type of streaming music from your computer or phone at some point during the day. But which platform do you use? Pandora is above and beyond the most used online radio service, and has paved the way for online radio with its 100 million registered users. But don’t think that Pandora is the only option for advertisers in regards to an online music platform.

Ads on your Facebook homepage; should they stay or should they go?

brogan

Facebook is testing a real-time "happening now" feed that will fall on the right hand side of the homepage. It will allow users to see what their friends are liking, sharing and commenting on in real time (not delayed like the regular news feed). The question is... where will the ads go? We all know advertisers are able to target users based their Facebook likes and interests, and this is very beneficial because it allows us to link our brands to the people who are most likely to have a connection to them.

Innovative social media being used for the greater good.

brogan

I had a thought yesterday as I was updating my Facebook status... what does my profile convey to the social media world? All of us with a Facebook or Twitter have some sort of online personality... whether you have 50 or 2,000 friends you have some level of presence, and that presence shows your personality (good or bad, truth or lie). But what about those people or causes whose online presence reaches the masses in order to evoke change or ignite social movements?

Non-traditional media at the ballpark.

brogan

The first crack of a bat and pop of a glove are sounds coming from baseball diamonds all across America as MLB opening days start off the season. It’s also a big day for some advertisers because they can start monitoring their in-stadium campaigns. What are some of the newest ways advertisers are reaching fans at games this year? 

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