Every year, Brogan & Partners and Ignite Social Media go on an annual Mystery Trip. The tradition began in 1995 as a perk to create a happy work environment and as a bonding experience among employees. The first Mystery Trip was Chicago and the agency traveled by bus, shared beds and kept it simple. Since then, the trips have evolved and become a little more sophisticated.

South by Southwest or better known as SXSW, is an interactive, music and film festival.  A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival.  In particular, I was a SXSW virgin.  However, I was excited to lose my v-card and participate in networking events, panel discussions and other social activities surrounding tech innovations.

Axe has been marketing to men since their introduction to the United States in 2002.  A typical ad has been a classic scenario of nerdy guy before he sprays Axe getting no action from the ladies and then after he sprays on Axe he becomes a chick magnet. 

You can have the the most innovative media buy but if it’s not monitored properly, it means nothing. Media buyers have to ensure their clients’ buys run properly all the time.  For television buys, some of us buyers actually get obsessed and try to watch each program that our clients’ commercials are scheduled to air.  At that point it can become more entertaining to watch the commercials than the actual programs.