Is NFO the new SEO? According to Facebook, only 0.02% of news stories actually make it to someone’s News Feed. So, how can you get noticed when the social networks are constantly evolving? Optimize. Optimize. Optimize.

Facebook has done something Google has never done; they provided a mathematic formula behind News Feed Optimization, or NFO, which has become the equivalent of Search Engine Optimization. Based on this “Edge Rank” formula, a posts likelihood of appearing in a news feed is a function of these three elements: Affinity, Weight, and Time.