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Why do I feel so lucky to specialize in healthcare marketing? Simple. Because it’s about people, not widgets. It’s about saving lives. Improving lives. Making a difference. And using my God-given talents towards something of real value.

Not only that, but I find there are many caring, nurturing professionals in the healthcare field who are truly committed to helping others. They inspire me. Then there are the brilliant scientists and physicians pioneering new ways to give people better, longer lives (ok, ok, some could use a few tips in humility, but once you get beyond that, they are far from boring!) You get to build new brain cells daily as you learn about amazing new high tech advancements. And there are other health benefits as you’re always well-informed on the latest and greatest prevention screenings and disease symptoms. (Warning: healthcare marketing is probably not the best field for hypochondriacs!)

I must admit there are some days I feel a twinge of depression as I tour yet another CCU, patients hooked to machines, their families surrounding them in despair. Or worse, witness yet another elderly patient lying painfully alone, staring up at the unchanging ceiling. Of course, I’ll never forget the first time a cute, bald, little pediatric patient was wheeled by me on his way to the MRI. My day was rudely interrupted by involuntary tears rolling down my then oh-so-young marketing director cheeks.

And maybe that says it all. The content of what we communicate about wakes us up. This is about life and death and it reminds us of all that we have. Our health, our kids our parents, siblings, friends. A sunny day, a bubble bath…all those wonderful things in our everyday life that we tend to take for granted. Not so easy when you’re in healthcare marketing! Behind the heartbreaking stories you find heroic healthcare professionals and patients who revive you. I can’t get that emotional lift from marketing home equity loans or cars.

To each her own, but I’m sticking with healthcare. How about you? Why are you in healthcare marketing?

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