Advertising Jingles, Popular Again?
- Posted by Maria Marcotte on November 15th, 2007
filed in Advertising |
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Where’s Darren Steven?
Over the past couple of years marketers like Target, Mazda, Sprite, and others have increasingly used catchy tune to generate interest in their brand and their products. According to AdAge’s Marc Altshuler, music continues to do what it has done for decades: Inflect the visual content of ads. Does it work? Check out some of my old and new favorites and see if they get you humming:
Share some of your favorites with us.