Building a brand? Listen to your consumer, closely.

I ran by this spot while I was reading one of my favorite marketing blogs, written by Keith Jennings.

Not only is it hilarious, but it serves as a  healthy reminder to anyone or any company trying to build a brand or a meaningful customer relationship.  Reminder - you don’t want to be the guy looking at your own reflection.    Bottom line, your marketing efforts won’t work if you don’t know what your consumer wants, needs, feels, desires.  How do you figure that out?  Do your research.  The more you know, the better your outcomes are going to be.  Don’t have the budget in this tough economy?  Do your own mini focus groups.  Just don’t go in blind.

Have you seen any advertising recently that you feel just hit the nail on the head?  That just proved the company was really listening and understood what their target was saying?  Share it with us.