Cause marketing gone pink

Awhile back, I wrote a blog post about cause marketing which sparked a bit of discussion.  I’m a pretty big fan of cause marketing from both a consumer point-of-view and a marketer point-of-view.  I understand that some organizations may be capitalizing on a cause for a few extra bucks but I have to believe most have only good intentions. 

I think about cause marketing a lot particularly during the month of October also known as Pinktober.  It’s hard not to notice especially as a breast cancer survivor.  This morning, I was out running a few errands, and I went to 4 places. I was pretty much blown away with what I saw, and I kept kicking myself for leaving my camera at home.  My first stop was Target where I resisted buying most of the pink products but could not pass up the Multi-Grain Cheerios with the big Komen logo on the front.  Congratulations General Mills, it’s been at least 5 years since I purchased this product and you caught my attention. 

My next stop was Beauty First and had I needed a new flat iron, I would have been all over the pink one also benefiting breast cancer.  After that, I went to Panera where it took a lot to pass up the pink bagel (I’ve tried them before and they are delicious btw) but I opted for a bowl of soup instead.  And my last stop was Caribou for my after lunch coffee.  They’ve named a whole program for Amy, a Barista, who lost her battle at age 33.  So yes, during October, it’s hard to go anywhere without being surrounded in pink and I’ll happily support those that support breast cancer.  They’ve made a connection to me whether their donation is big or small, whether it funds mammograms, research, treatment or anything in between. 

I love my collection of pink products and I love knowing that I supported my favorite cause.  Found any cool pink products that you couldn’t live without?  Post a comment and share them with me.