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Or is just me who is befuddled by the marketing strategy behind the M&M advertising that been running for
the past year or two? Where the candies are anthropomorphized with legs and eyeballs and hair… And often do shticks between some not-so-bright boy M’s & a very vampy girl M.
As a TV viewer I stick to my demographics, so I presume one audience for this campaign must be female adults. Has research really shown that we want to think of our candy as having hair and a sex life? That we want to sit in the dark at the movies with it? That we don’t mind it interacting with small children?
As a chocolate lover, as a long time M&Mer, I ask the company and the agency to please consider this. But if I am an anomaly and if this approach is fattening your bottom line, ignore me. Just try to resist putting body parts on my Peanut M&Ms.
That’s what happened when a guy decided to complain about a malfunction on his Tiger Wood’s video game where it appeared that Tiger was walking on water. Rather than take it back to EA Games in exchange for a new one, this brilliant person uploaded the video and presented the glitch to the whole wide world on YouTube. EA’s agency (Wieden + Kennedy) discovered the video and with permission created a response to the YouTuber sparking a TV spot as well as a full blown viral campaign. Where will your next big idea come from? Probably from someone complaining about you to the rest of world. We’ll keep our eyes and ears out.
As a marketer, I obviously like advertising. But with the election FINALLY coming to an end today, there may not be anyone happier than me for campaign ads to be done for a little while. The economy’s downward spiral is bad enough, but pile on the negative campaign ads one after another, and I’m more than a little stressed out!
Campaign ads are an important part of our American democratic process. And I know we’ll see some local stuff again soon (especially as the mayoral campaign heats up here in Detroit), but I for one can’t wait to see a barrage of Budweiser spots, Visa spots, even the local home improvement spots.
So even as I went to vote this morning, thinking about this historic election, another part of me was excited to see the Geico Gecko a little more in coming days.
I have a friend in Canada who wanted to remind me to vote on November 4th.She sent a personalized viral marketing video, which I think is one of the most brilliant pieces of advertising/ creative I have ever seen. It was designed specifically just for me. If you aren’t one of the millions who have already recieved this personalized video, it’s basically a newscast about you, the loser who didn’t vote and changed the outcome of the election for the worse. When I heard my name I was shocked. When I saw my name I was mortified. The video made me blush, laugh and feel proud and fortunate to be so important to something so big. I sent it to everyone. My friend is Canadian and she would give up her citizenship to vote in this election. Clearly, there are a lot of people around the world who are feeling the power of this election. There are over 13,598,890 people and counting who have received this personalized viral marketing video made just for them supporting Barack Obama. By the time I finish writing this blog another 100,000 people will receive their very own personalized newscast virus and feel really, really special.
