WebMD - The Number 8 Brand?!?

Healthcare marketers who are hesitating over beefing up their interactive and social media plans just got a wake-up call thanks to Millward Brown’s latest research. We all know that trust is what makes us return to a brand time and time again. It makes us tell our friends. And when it comes to our health, it’s how we prescribe healthcare services for one another. But who whould have thought that recent research would show that WebMD is the eighth most “trusted” and “recommended” brand in the U.S.?

The internet is, more than ever, the place we turn to when we need immediate feedback about our health or the health of our loved ones. Face it, it’s a lot faster than getting that appointment with your GP. It’s always there. Combine that efficiency with the power of communication that the internet provides (think social media) suddenly, WebMD at number eight just isn’t such a shocker. What do you think - ever used WebMD? Write back and let us know your favorite healthcare destinations online.