Creative social marketing example #19: World Wildlife Fund.

Laurie Hix's picture

 Iris saves planet

Over the years, the WWF has done some brilliant advertising.  The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog has done an admirable job collecting some of the different campaigns. There was a lot of controversy recently over an ad that used the tragedy of 911 to demonstrate how many more people were killed by the tsunami. The WWF has denounced the ad but the print and TV live on in cyberspace. One of my favorite WWF ad is the one below (despite the fact that superheroes are generally overused) because it’s photographic execution is so natural and human. I hope the lights never go off on the creativity of this work and I applaud the WWF for setting the standard so high.

This blog post is #19 in the series, 21 creative social marketing examples.

 Iris saves planet

Over the years, the WWF has done some brilliant advertising.  The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog has done an admirable job collecting some of the different campaigns. There was a lot of controversy recently over an ad that used the tragedy of 911 to demonstrate how many more people were killed by the tsunami. The WWF has denounced the ad but the print and TV live on in cyberspace. One of my favorite WWF ad is the one below (despite the fact that superheroes are generally overused) because it’s photographic execution is so natural and human. I hope the lights never go off on the creativity of this work and I applaud the WWF for setting the standard so high.

This blog post is #19 in the series, 21 creative social marketing examples.

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