Dating your clients.

Working in the account world of an advertising agency, the most important part of my job is to develop and grow long-term, successful partnerships with my clients.  So, I’ve decided to share with you the best account advice I can think of.  It’s quite simple really.  Date your clients. Corny?  Probably.  But it works.

Rules for Dating your Client: 

• Be yourself.  Goofy, funny, nerdy, whatever it is that makes you – you.
• Be honest.  No one likes a liar.
• Be trustworthy.  Don’t go blabbing secrets.
• Be true to yourself (and your agency)– give your reasoning, your input and insight.  And if your client doesn’t agree with you, move forward and support their decision.
• Be timely.  Who wants to wait by themselves at a dinner table?  (that means send things on time.  And if you can’t make a deadline, call in advance.)
• Be truly interested and interesting.  “You can’t be bored if you aren’t boring.”
• Be thoughtful.  Remember special dates like birthdays & anniversaries.

Good luck.  I hope you get asked out again.