DiGiorno taps Twitter for new product launch.

Still not sold on social media as part of your marketing mix? Well, while you stay on the sidelines, another well known brand is tapping the potential of the medium to launch a new product. Kraft Foods has decided to use the micro-blogging tool Twitter, in addition to TV and print, to introduce their new DiGiorno Crispy Flatbread Pizza.

Kraft is embracing the social media tool, and planning to gather influential tweeters in key markets around the country and deliver the new product to them for a taste test. The hope is that the tweeters will generate positive word-of-mouth on the frozen, thin crust pizza through Twitter and blogs.

The success measures for the effort will be attendance at the "tweetups" along with the volume of tweets and blogs generated by the gatherings.

Will the flatbread pizza launch strategy fall flat? Or will it fly high? What do you think?

If you're looking to see how social media can be part of your marketing efforts, give us a call. We'll work with you to develop a strategy that makes sense for you.