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	I had visions of sharing with you some of the best nursing home and eldercare ads out there in this post today. Problem is, I can&amp;#39;t find them - that wouldn&amp;#39;t surprise me too much except that" />
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                                            <h1 class="title">Eldercare marketing, a follow-up.</h1>
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               Wed, 06/16/2010 - 2:36pm | <a href='/blog/Julie'>Julie Hayworth-Perman</a> |

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	I had visions of sharing with you some of the best nursing home and eldercare ads out there in this post today. Problem is, I can&#39;t find them - that wouldn&#39;t surprise me too much except that fabulous Brogan intern, Morgan, couldn&#39;t find them either - and she can find anything. But it looks like <a href="http://www.brogan.com/healthcare">healthcare marketers</a> in this realm have identified interactive as a great space to be in (I agree - I&#39;m there, and I&#39;m the target), and there is some fierce competition in paid search - check out the the <a href="https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&amp;__c=1000000000&amp;stylePrefOverride=2#search.none!ideaType=KEYWORD&amp;requestType=IDEAS">Google Adwords</a> results for &quot;Long term care insurance.&quot;In fact, using spyfu.com, it looks like an average cost per click could be around $12!</p>
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	And in somewhat unrelated news, I thought I&#39;d share <a href="http://newoldage.blogs.nytimes.com/">this terrific blog</a> for those of you who find yourselves in my shoes. Thanks to the <a href="http://www.nytimes.com/">New York Times</a> for filling this need.</p>
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