Employee Branding
- Posted by Jim Tobin on November 14th, 2007
filed in Workplace |
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Are you celebrating your employees or encouraging them to bury themselves in their work and their heads in the sand?
As an advertising, marketing and PR firm, anything to do with branding is of deep interest to us. The concepts of “personal branding” and “employee branding” are being talked about more and more lately. The interest in career coaching has made “personal brand coaching” something that professionals are looking at.
How can companies support and encourage this interest? What is in it for a company? Here are some ideas and suggestions:
- Embracing personal brands as part of your company culture can help build your business and your productivity.
- Encouraging, recognizing and deploying individual skills and talents creates positive energy
- Actively committing to creating a culture of mutual respect and celebration allow employees to more fully contribute
How to encourage personal brands?
- Suggest that employees create personal brand statements— who are they, what do they stand for?
- Instead of nameplates, how about encouraging employees to post pictures of themselves?
- Encourage employees to create their own branded secondary titles, branded email signatures, voicemail messages.
Celebrate the individuals who power your organization, celebrate and develop their individual strengths and abilities. In the end, people do business with both a company and the wonderful individuals who are a part of it! Power to the BRAND!