Facebook fun for a cause and for marketing to women.

There are many reasons to love Facebook. I think I’ve just found another.

Here’s what I mean. Check out the Olay website. It’s a thing of beauty, isn’t it? All glamorous black shadowing, glossy red accents, dramatic splash effects and seasonal sparkles.

Now take a look at Olay’s Facebook page, specifically its “Defuzz in Defember” campaign.

Here you have a fresh-faced model wearing  a phantom mustache. She’s advertising the company’s charitable campaign for December: buy Olay Smooth Finish Facial Hair Removal Duo, and Olay will donate a dollar to the National Breast Cancer Foundation (and give you a $3 discount, to boot).

To spread the word about defuzzing for a cause, you can add a pink mustache to your Facebook picture. And you know me, I can’t resist any opportunity to advocate for breast cancer research. Check out my cute ’stache here.

A glamour shot it’s not. What it is is a cute, lighthearted way to raise money for a great cause.

A fun stunt like this might not make it into an expensive ad campaign, but on Facebook, a company can be creative and cheeky. It’s the perfect counterpart to an every-pixel-perfect TV spot or print ad.

In other words, with the dual platform of advertising and Facebook pages, a company can have its glamour and its goofiness, too. And since we know women are a complicated target audience, that multi-prong approach can only be a good thing.

What do you think of the Defuzz in Defember campaign? Have you seen any other creative campaigns lately on Facebook or other social networks?