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<head>
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  <title>I &lt;3 Google&#039;s logo. | Brogan &amp; Partners Convergence Marketing</title>

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<meta property="og:title" content="I &lt;3 Google's logo." />
<meta property="og:description" content="
	The Sunday New York Times Style magazine had an article this past week titled &amp;ldquo;Google&amp;rsquo;s Doodles&amp;rdquo;. It seemed the writer did like what they do with their logo although there were a l" />
<meta property="og:image" content="http://www.brogan.com/files/uploads/2010/03/logos.png" />
<meta property="og:site_name" content="Brogan & Partners Convergence Marketing" />
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              <h1 class="title">I &lt;3 Google&#039;s logo.</h1>

                  
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               Wed, 03/17/2010 - 7:00am | <a href='/blog/Bonnie'>Bonnie Folster</a> |

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        <a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-url="http://www.brogan.com/blog/google-logo" data-text="I &lt;3 Google&#039;s logo. | brogan.com" data-via="broganpartners">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>
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	The <a href="http://www.nytimes.com/pages/fashion/" target="_blank" title="New York Times Fashion">Sunday New York Times Style</a> magazine had an article this past week titled &ldquo;Google&rsquo;s Doodles&rdquo;. It seemed the writer did like what they do with their logo although there were a lot of words like &ldquo;<a href="http://www.merriam-webster.com/netdict/gauche" target="_blank" title="Gauche">gauche</a>&rdquo;, &ldquo;childlike&rdquo;, &ldquo;corny&rdquo; describing various expressions of it.</p>
<p>
	Well, I just love it. Having spent lots of time listening to logo police for many large corporations, I admire the friskiness of the Google people. There&rsquo;s a lesson in the looking. March 14th was pi day. Heh heh. A little piece of fun for the numerically literate, the <a href="http://images.google.com/images?um=1&amp;hl=en&amp;client=firefox-a&amp;rls=org.mozilla:en-US:official&amp;q=google%20doodles&amp;ndsp=18&amp;ie=UTF-8&amp;sa=N&amp;tab=wi" target="_blank" title="Google's Doodle">Google logo</a> was executed with nicely done geometry. And guess what, logo police? You could find the corporate identity in there. Also during the Olympics with the lovely illustrations showing us all those graceful winter games in the logo. Apparently, we&rsquo;re able to fill in some blanks and get the nods to current events and holidays and all of that when we sign on the <a href="http://www.google.com" target="_blank" title="Google Home Page">Google home page</a>. It&rsquo;s refreshing and fun and a treat to see it when it comes up. And the logo fun comes up with some predictability and some randomness. That&rsquo;s part of the fun too. It makes you pause for a moment and think in a blink while you&rsquo;re on your way to something else. I liked the plain <a href="http://www.brogan.com/blog/non-traditional-google-is-always-on-top/" target="_blank" title="Google Blog">Google</a> logo and name from the beginning. But what they&rsquo;ve been doing is so smart. They&rsquo;ve let me in on the secret behind this big, big corporate entity. It&rsquo;s headed by humans with wit and intelligence who are current and enthused about all sorts of things. I like them.</p>
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	<a href="http://www.brogan.com/files/uploads/2010/03/logos.png" title="logos.png"><img alt="logos.png" src="http://www.brogan.com/files/uploads/2010/03/logos.png" /></a></p>
<p>
	Would it be the breakdown of civilization, as the <a href="http://www.brogan.com/blog/fans-not-roaring-about-the-new-lions-logo/" target="_blank" title="Logo">logo</a> police would have it, if other corporations decided to let designers &lsquo;fiddle&rsquo; with their corporate dress? Probably. What do you think?</p>
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			Joseph Tart (not verified) Says:<br />
			Thu, 03/24/2011 - 2:26pm		</div>
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			<p>In response to your question, I think civilization and corporations would achieve new heights with less stuffiness and more  playfulness. Thanks for pointing out that brands can actually build their recognition by having some fun with their identities.  "Did you see Google's page today?" is the lead in to a frequent morning chats in our office. </p>
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