Great healthcare marketing video.

Julia Mastropaolo's picture

Okay, get “prepped” for this. The Pink Glove Dance goes Colonoscopy. Humor is tricky to carry off, but Dr. Rosenfeld of Simi Valley, California, nails it. This proctologist’s Bowel Prep Shuffle (remix of Pitbull’s Give Me Everything), will have you laughing out loud. Especially if you’ve ever had a colonoscopy. 

Irreverent? No, a brilliant healthcare marketing strategy using humor to break down barriers and lessen patient discomfort in discussing a difficult topic. All the while making the doc seem more like a “real person”.

I will say no more, except you need to watch this. And share in honor of Colon Cancer Awareness Month.


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Love this video! I appreciate the sense of humor to deliver the message.

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