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  <title>Healthcare advertising, oh how the rules have changed. | Brogan &amp; Partners Convergence Marketing</title>
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	Maybe it&amp;rsquo;s the New Year that making me nostalgic, maybe it&amp;rsquo;s my upcoming wedding &amp;hellip; not sure exactly, but something has got me reminiscing.&amp;nbsp; Funny that during this time, I saw" />
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                                            <h1 class="title">Healthcare advertising, oh how the rules have changed.</h1>
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               Tue, 02/02/2010 - 8:00am | lcairns |

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                <p>
	Maybe it&rsquo;s the New Year that making me nostalgic, maybe it&rsquo;s my upcoming wedding &hellip; not sure exactly, but something has got me reminiscing.&nbsp; Funny that during this time, I saw an influx on Twitter about old-school advertisements, and ran by a nice photo homage dedicated to <a href="http://www.flickr.com/photos/whisperingibis/sets/72157600256707690/" target="_blank" title="Vintage healthcare ads">vintage healthcare ads</a>.&nbsp; Looking through the images, I am amazed to see how much the <a href="http://blogs.healthleadersmedia.com/marketshare/2009/03/hipaa-rules-marketing/" target="_blank" title="healthcare advertising rules">healthcare advertising rules</a> have changed.&nbsp; Take this ad for example:</p>
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	<a href="http://www.brogan.com/files/uploads/2010/01/thorazine.jpg" title="Thorazine"><img alt="Thorazine" src="http://www.brogan.com/files/uploads/2010/01/thorazine.jpg" /></a></p>
<p>
	The copy reads, &ldquo;For prompt control of senile agitation.&nbsp; <a href="http://en.wikipedia.org/wiki/Chlorpromazine" target="_blank" title="Thorazine">Thorazine</a>.&nbsp; Thorazine can control the agitated, belligerent senile and help the patient to have a composed and useful life.&nbsp; Can you imagine being a pharmaceutical company and running this print ad now?&nbsp; The <a href="http://www.aarpmagazine.org/" target="_blank" title="AARP">AARP</a> would be outraged!</p>
<p>
	Not sure if the changes are good or bad though, I feel like now as healthcare marketers, we have to walk such a fine line.&nbsp; What do you think?</p>
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			Misi (not verified) Says:<br />
			Tue, 02/02/2010 - 5:26pm		</div>
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			<p>is this still available?</p>
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			<a href="http://brogan.com" rel="nofollow">Lauren Cairns</a> (not verified) Says:<br />
			Wed, 02/03/2010 - 8:54am		</div>
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			<p>I believe so...</p>
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