Healthcare advertising, oh how the rules have changed

Maybe it’s the New Year that making me nostalgic, maybe it’s my upcoming wedding … not sure exactly, but something has got me reminiscing.  Funny that during this time, I saw an influx on Twitter about old-school advertisements, and ran by a nice photo homage dedicated to vintage healthcare ads.  Looking through the images, I am amazed to see how much the healthcare advertising rules have changed.  Take this ad for example:

The copy reads, “For prompt control of senile agitation.  Thorazine.  Thorazine can control the agitated, belligerent senile and help the patient to have a composed and useful life.  Can you imagine being a pharmaceutical company and running this print ad now?  The AARP would be outraged!

Not sure if the changes are good or bad though, I feel like now as healthcare marketers, we have to walk such a fine line.  What do you think?