Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life?
…What are the main things on their social media channels?
To boost engagement on their sites and increase awareness of the great things you can do in their state, Visit Maine regularly experiments with gamification, often in the form of trivia questions. (Just like The Royals!)
Pairing a crisp, beautiful photo with a trivia question, dozens of their fans choose to test their knowledge, and they ultimately end up learning a lot. For example, did you know there’s a city in Maine that makes up a total area of only 6.1 miles? Or that there are 62 microbreweries in the state?
Friday #trivia! With a total area of 6.1 miles, this is #Maine‘s smallest city. Can you name this place? pic.twitter.com/fvWpcQFYe9
— Maine Tourism Office (@visitmaine) June 19, 2015
#Maine has a quickly growing, vibrant (& tasty) #microbrew scene. How many #breweries can be found in the state? pic.twitter.com/pPOutOr9jJ
— Maine Tourism Office (@visitmaine) June 12, 2015
Today’s #Trivia: Can you name this historic #windjammer? #MaineThing #MaineThingHistory pic.twitter.com/hy5fVpwhq0
— Maine Tourism Office (@visitmaine) May 8, 2015
Known as Blueberry Capital of the World, 95% of low-bush wild #blueberries are harvested here. Name the #Maine town. pic.twitter.com/pNyJyimbaT
— Maine Tourism Office (@visitmaine) May 1, 2015
Visit Maine also encourages their fans to think creatively—sharing silly photos and asking what the caption could be.
Caption this photo. #Maine #lobster pic.twitter.com/AxfK6SJnB2
— Maine Tourism Office (@visitmaine) June 10, 2015
Should gamification be one of the main concepts on your social media channels? We’d say so.
To see how other brands are benefitting from gamification, visit the original post in this series.
