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Or is just me who is befuddled by the marketing strategy behind the M&M advertising that been running for
the past year or two?  Where the candies are anthropomorphized with legs and eyeballs and  hair…  And often do shticks between some not-so-bright boy M’s & a very vampy girl M.

As a TV viewer I stick to my demographics, so I presume one audience for this campaign must be female adults.  Has research really shown that we want to think of our candy as having hair and a sex life?  That we want to sit in the dark at the movies with it?  That we don’t mind it interacting with small children?

As a chocolate lover, as a long time M&Mer, I ask the company and the agency to please consider this.  But if I am an anomaly and if this approach is fattening your bottom line, ignore me.  Just try to resist putting body parts on my Peanut M&Ms.

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