Location-based marketing is next frontier in loyalty programs.
What is the future of location based marketing? How far can it go, and what will it be capable of doing? While there are many possible uses for location, I think the best use going forward will be found in loyalty programs.
The most successful integration of location and loyalty can be found with popular New York dessert chain Tasti D-Lite. The company created a loyalty program designed around social media interaction. Clients can opt-in to a program that enables social media notifications through the use of their TreatCards. When enabled, the use of the loyalty card automatically sends a tweet, updates your status on Facebook or checks you in on Foursquare, earning you extra rewards points. Not bad for letting your friends and followers know that you are enjoying a chocolate ice cream cone, and who knows maybe they’ll come join you and have one themselves.
If you don’t want to actually carry your TreatCard with you, don’t worry, there are apps for that. The best example of this idea can be seen in an app called CardStar. In July 2010, CardStar began integrating Foursquare into the application. This allows users to check in on Foursquare while using the CardStar app, sharing their location and experience with friends, and hopefully influencing others buying decisions.
What do you think? How would you integrate location and geo-targeting into your marketing campaigns?
Comments
Fri, 07/22/2011 - 5:25pm
One interesting point is that they started with a location based text messaging marketing campaign, allowing them to approach people with smartphones AND people with feature phones (no GPS or apps)
But as I wrote in other places, the emphasis of Location Based Marketing should be on the MARKETING. This are very nice tools, but they are only effective when supporting a comprehensive marketing campaign. See more here http://georillas.com/location-based-marketing-definition/
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