Looking to market to affluent empty nesters? You can find them on the road . . . “ANTIQUES ROADSHOW” that is.

I don’t consider it appointment television . . . but sometimes while channel surfing I can get roped into an episode of Antiques Roadshow on PBS.  Knowing very little about antiques, I’m always stunned when the vase someone bought from a flea market ends up to be from Austria and worth a few thousand dollars.  I’m always saddened when someone brings a piece of furniture that they are convinced is worth millions and it turns out to be a fake.  I’m always curious to hear the value of props or costumes from a famous movie set or movie star.  But I’m a far cry from the type of person you are most likely to find watching – that would be an affluent empty nester.  I’m just starting my nest (I am actually looking for a good deal on some twigs).  According to Nielsen Claritas, a leader in market segmentation technology, the segment of the U.S. population named “Big Fish, Small Pond” has the highest likelihood to watch the road show.  In fact, they are 136x more apt to sneak in an episode.  A bit about this segment - they are upper-class, college-educated professionals and they enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology.  So, I have a ways to go until I’m the core audience.  In the meantime, I’ll start to think of some of the quirky things I own, of which there are many, that perhaps are worth something more than the $.10 sticker I’d put on it for a garage sale.  Maybe I’ll end up like this guy: http://www.youtube.com/watch?v=wlkYn39i4Fw