Marketing Black Friday to women: today you are both Martha Stewart and Muhammad Ali.

Do you know what I love best about Target’s 2 Day Sale commercials? The pearls and heels accessorized with the take no prisoners attitude.

The laugh-out-loud spots feature the “crazy Target lady” training for the rigors of Black Friday. She sprints through Target aisles in a track suit. She lubes up with “elf grease” and hydrates with eggnog. She maps out her route through the store like a football coach drawing plays on a chalkboard. And yes, she eventually becomes completely unhinged, comparing Christmas shopping to war and staying awake for days to craft a gingerbread Target store and snip up her own glitter with teeny-tiny scissors.

Through it all, she is never without her spike-heeled pumps, enormous pearl necklace, and demure blond ponytail.

The campaign is a hilarious poke at those of us obsessed with holiday deal-shopping. But it also shows that Black Friday is a fascinating female phenomenon. One moment, we’re setting beautiful tables, filling our loved ones’ bellies with abundant goodies, and expressing gratitude for all of life’s gifts. Scant hours later, we turn into gladiators, elbowing fellow shoppers out of the way to snag that last LaLaLoopsy doll.

Black Friday is increasingly getting more aggressive. Instead of early bird specials at 5 a.m. on Friday, marketers are now opening their doors and deals at 9 p.m., before we’ve even fully digested our feast. Our tryptophan is trumped by the adrenaline of bargain hunting.

Traditionally, marketing to women avoids aggressive images, war metaphors, the idea of winning (as we women, are more about saving the world than conquering it). But on this one Black Friday, the rules change. The spoils go to the victor, and evidently to those who get to Best Buy first, HDTV’s for just $79.99.

What do you think of this once-a-year shift in marketing to women? Will it inspire you to storm the shops at 9 p.m. this Thanksgiving?