Marketing to women that connects, example 1: American Heart Association.

brogan

“We can bring home the bacon... Fry it up in the pan.” So it’s no wonder heart disease is the #1 killer of women. We are stressed out and so busy caring for others, we often forget to take care of ourselves. According to womenheart.org, one third of American women over the age of 20 die from heart disease. And we’re more likely than men to die from it, but only account for 27% of heart research participants.

Knowing the signs and symptoms of a heart attack is crucial. Especially, for moms who are maxxed out and may not have it on their radar. When I saw the American Heart Association video, “Just a little heart attack” on Facebook. It was so well done, I had to share it with all my friends (which is what they were hoping for.) It is so true to how women are: multi-tasking, caring for everyone, worried about their messy house! It really connected with me and by the comments it got on my wall, to all my female friends too.

Great job AHA and Elizabeth Banks on her direction and performance. Heart disease is preventable, and hopefully more women will put their heart into themselves and find the time to eat better and exercise more. It’s a daily struggle, but it’s one I am working at. 

Does this viral video connect with you? Check out my first post in my series 20 examples of Marketing to Women that Connects.

 

 

Comments

brogan
Deb Wood (not verified) Says:
Tue, 11/08/2011 - 9:40am

I remember watching this spot with you. It is great and communicates so well. My only issue with viral stuff is wondering how the word gets out. Until you showed me this I had never even heard of it and I am in their target market. I think that is the challenge - getting the word out through many channels to make sure the message gets to the audience it needs to.

brogan
Laurie Says:
Mon, 10/22/2012 - 4:15pm

This spot has come up so many times in meetings and with people I know. I wish they would run it on TV though during Heart month in February.

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