McDonald’s Coffee: Does the cup matter?
- Posted by Maria Marcotte on January 17th, 2008
filed in Advertising, Marketing |
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A sure sign that times have changed is the day we hear, McDonald’s is pushing aside its burger competitors to start a coffee war. Well, that day has come. Soon ordering a grande McCarmelmacchiatoupsidedown will be as easy as ordering your morning McGriddle.
That’
s right, McDonald’s hopes to increase sales by $1 billion annually by offering customers a Starbucks-like experience in over 14,000 locations. The Golden Archs plans to hire trained baristas (fancy word for graduates from coffee school) to up the ante on Starbucks.
Innovative idea? Or another poor marketing decision by McDonald’s…Mickey D’s…McPizza…McFlurry, or whatever it calls itself these days?
You be the judge. If you live in one of the test markets, comment and let me know what you think of the new McLate.