MOBILE RECENT BLOG POSTS

The future of User Interface (UI) Design: Part 1.

Wed, 03/21/2012 - 11:00am | Vong Lee | 0 Comments

Is 2012 the year of the stay at home husband?

Thu, 01/26/2012 - 10:06am | Ellyn Davidson | 1 Comments

It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours in the day. . . It’s the (true) stuff of many, many magazine articles.

Radio gone digital; Pandora vs. IHeartRadio.

Fri, 11/11/2011 - 8:00am | Jackie Schultz | 1 Comments

Location-based marketing is next frontier in loyalty programs.

Fri, 07/22/2011 - 7:00am | Mike Fisher | 1 Comments

What is the future of location based marketing? How far can it go, and what will it be capable of doing? While there are many possible uses for location, I think the best use going forward will be found in loyalty programs.

Is your brand mobile ready?

Mon, 07/18/2011 - 7:00am | Morgan Eberle | 0 Comments

The Pew Research Center found that 83% of interviewed Americans owned a mobile phone, 42% of those have a smartphone and 25% of them go online on their smartphone to access the web or email once a day. And the research is the same across the board; consumers use smartphones to go online. But what does this mean for brands? Well, you need a mobile friendly site.

Ecommerce and retail sites have come out on top as the example for mobile sites.

Effective business to business brand sharing.

Fri, 06/10/2011 - 7:00am | Morgan Eberle | 0 Comments

It's summertime! And research by Pixable estimates that 100 billion photos will be uploaded to Facebook this summer. Not to mention that 48 hours of video are uploaded per minute and there are 3 billion views per day according to YouTube. And the demographics for YouTube? 18-54 year olds.

Leveraging a traditional brand in non-traditional media.

Fri, 04/22/2011 - 12:07am | Abby Force | 1 Comments

During the era of poodle skirts and pedal pushers, Harry J. Hoenselaar began a tradition that that would be loved by generations. He opened his first HoneyBaked Ham store in Michigan. With the finest-quality ham and mouthwatering sweet glaze, Harry invented Ham, as we know it--through his novel invention of the spiral-slicing machine. For 50 years, the world has loved the tradition of HoneyBaked. So to keep the brand fresh for the next 50 years, we used non-traditional media.

Non-traditional media at the ballpark.

Fri, 04/08/2011 - 7:00am | Jackie Schultz | 0 Comments

The first crack of a bat and pop of a glove are sounds coming from baseball diamonds all across America as MLB opening days start off the season. It’s also a big day for some advertisers because they can start monitoring their in-stadium campaigns. What are some of the newest ways advertisers are reaching fans at games this year?

The best iPad and iPhone emulator for small businesses.

Thu, 03/31/2011 - 7:00am | Vong Lee | 2 Comments

As a mobile web designer, testing usability on all mobile devices is a crucial part of our quality control process. But for those of you who don't have every mobile devices out there, here's an option:

iPad emulator image iPhone emulator image

Tips for optimizing your Facebook News Feed.

Tue, 03/29/2011 - 7:00am | Kristen Marzonie | 4 Comments

Is NFO the new SEO? According to Facebook, only 0.02% of news stories actually make it to someone’s News Feed. So, how can you get noticed when the social networks are constantly evolving? Optimize. Optimize. Optimize.

Facebook has done something Google has never done; they provided a mathematic formula behind News Feed Optimization, or NFO, which has become the equivalent of Search Engine Optimization. Based on this “Edge Rank” formula, a posts likelihood of appearing in a news feed is a function of these three elements: Affinity, Weight, and Time.

And the top mobile marketing healthcare leader is...

Wed, 03/16/2011 - 7:00am | Laurie Hix | 1 Comments

From apples to new apples.

Thu, 06/10/2010 - 11:51am | ldoherty | 0 Comments

This past Monday Steve Jobs, co-founder of Apple, announced the new iPhone 4, which is said to be the “biggest leap forward” for the iPhone since 2007. After reading this statement I had to take another glance at the date. The iPhone was only released 3 years ago?!