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  <title>Mobile coupons: what is old is new again. | Brogan &amp; Partners Convergence Marketing</title>

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<meta property="og:title" content="Mobile coupons: what is old is new again." />
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	It has recently been reported that coupons are on the rise for the first time since 1992.&amp;nbsp; The concept of a coupon dates back to the late 1800s.&amp;nbsp; They gained popularity in particular p" />
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              <h1 class="title">Mobile coupons: what is old is new again.</h1>

                  
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              <div class="submitted">
               Fri, 01/01/2010 - 8:00am | mmcclelland |

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      <img class='blog-picture' title='brogan' alt='brogan' src='/files/pictures/picture-9.png'>    <p>
	<a href="http://www.brogan.com/blog/wp-content/uploads/2009/12/mobilecoupon.jpg" title="mobile coupon"> </a></p>
<p>
	It has recently been reported that coupons are on the rise for the first time since 1992.&nbsp; The concept of a coupon dates back to the late 1800s.&nbsp; They gained popularity in particular periods of time including the Great Depression and the <a href="http://www.brogan.com" title="Brogan">advertising</a> glory days of the 1950s and 1960s.&nbsp; Not surprisingly, the latest recession has created increasing demand for paper and paperless coupons.&nbsp; Companies such as Wendy&rsquo;s and Sam&rsquo;s Club are experimenting with <a href="http://www.brogan.com" title="Brogan">mobile coupons </a>where cashiers scan coupons on cell phones.&nbsp; Not only convenient but quite eco-friendly, mobile coupons are likely to rise significantly in the next few years as the smart phone market increases.&nbsp; If there is a <a href="http://www.brogan.com/blog/non-traditional-media-get-a-free-song-just-for-showing-up/" title="Free Song?">good app</a> for this, I&rsquo;m game.</p>
<p style="text-align: center;">
	<a href="http://www.brogan.com/files/uploads/2009/12/mobilecoupon.jpg" title="mobile coupon"><img alt="mobile coupon" height="483" src="http://www.brogan.com/files/uploads/2009/12/mobilecoupon.jpg" style="width: 198px; height: 196px;" width="347" /></a></p>
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	<a href="http://www.brogan.com/files/uploads/2009/12/mobilecoupon.jpg" title="mobile coupon"> </a></p>
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			Vong (not verified) Says:<br />
			Mon, 01/04/2010 - 10:06am		</div>
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			<p>Me too! I've always saved up coupons, but never used them because it was such a hassle to carry them.</p>
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			<a href="http://brogan.com/blog" rel="nofollow">Lauren</a> (not verified) Says:<br />
			Mon, 01/04/2010 - 3:47pm		</div>
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			<p>I love this idea.  Wouldn't it be so much nicer to leverage your phone than to carry all of those annoying coupons around?  I just wonder if Bed Bath &amp; Beyond will still send 30 to me each day?</p>
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