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I have a friend in Canada who wanted to remind me to vote on November 4^th.  She sent a personalized viral marketing video, which I think is one of the most brilliant pieces of advertising/ creative I have ever seen. It was designed specifically just for me. If you aren’t one of the millions who have already recieved this personalized video, it’s basically a newscast about you, the loser who didn’t vote and changed the outcome of the election for the worse. When I heard my name I was shocked. When I saw my name I was mortified. The video made me blush, laugh and feel proud and fortunate to be so important to something so big. I sent it to everyone. My friend is Canadian and she would give up her citizenship to vote in this election. Clearly, there are a lot of people around the world who are feeling the power of this election. There are over 13,598,890 people and counting who have received this personalized viral marketing video made just for them supporting Barack Obama. By the time I finish writing this blog another 100,000 people will receive their very own personalized newscast virus and feel really, really special.

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