Non-traditional advertising, coming to a mall near you.

What happens when you use non-traditional tactics and apply them to an area that reaches over one million ready-to-buy consumers?  You get The Smart Screen, an 8-foot tall audio/video plasma mall display.  Think of the mall maps… in HD.

Designed to inform, engage and entertain consumers, this screen not only has higher quality capabilities but the creative can be updated everyday if need be.  The eye level portrait format advertisements reach extremely large audiences of upscale, affluent consumers while being efficient at reaching teens and young adults of both genders.

Now the question is, was turning the traditional freestanding mall backlit display into mini TVs containing nothing but commercials really necessary?  Or could the ever-changing ads really peak the potential consumers' interest?  I know I would give The Smart Screen a second look, even if it were only to appease my curiosity.  It’s up to the content to keep a consumer hooked.