Non-traditional advertising gets less traditional.

Ever wrote a tweet so funny that you wanted to put it on a billboard for all drivers to see? Ok maybe not, but Conan O'Brien did just that.

As his microsite puts it, "Conan has lost his home and his rightful place on millions of screens across the nation. His audience is also lost. Some are picking up the pieces of their lives, but many can't. Some are too young to know this isn't their fault: that they've done nothing wrong. So, until this talented, brilliant, voluptuously coiffed man has his show back, we shall offer him our screens."

This is just the latest example of how non-traditional advertising and social media can join forces for an impressively successful result. The possibilities are endless! Still skeptical?

Ever wrote a tweet so funny that you wanted to put it on a billboard for all drivers to see? Ok maybe not, but Conan O'Brien did just that.

As his microsite puts it, "Conan has lost his home and his rightful place on millions of screens across the nation. His audience is also lost. Some are picking up the pieces of their lives, but many can't. Some are too young to know this isn't their fault: that they've done nothing wrong. So, until this talented, brilliant, voluptuously coiffed man has his show back, we shall offer him our screens."

This is just the latest example of how non-traditional advertising and social media can join forces for an impressively successful result. The possibilities are endless! Still skeptical?