Non-Traditional: Lady GaGa Could Be Trying to Get Your Attention

Back in August, I posted on our blog about floor cling mall advertising and in September, Courtney Walker posted on our blog about video kiosk mall advertising.  Well you can never have enough mall advertising especially if a) you are trying to reach people who are ready to shop and b) if the client is retail.
Like the floor cling, there are lots of other ways to cut through the clutter – such as stair wrap advertising. 
Imagine Lady GaGa has a clothing line coming out soon and a staircase was wrapped with this picture of Ms. GaGa.

That would certainly grab anyone’s attention, especially her fans.
If there is a staircase in a mall it’s usually in plain view of all mall patrons.  So if it’s wrapped with a retail advertisement it’s a possibility that most, if not all, mall goers will see your ad.
About eighty percent of mall visitors actually make a purchase.  You also have approximately 80 minutes to capture their attention – as that’s about how long they are spending in the mall.  So hitting them when they are in that state of mind is perfect timing.