One Non-traditional Media Unit that will Never TIRE
- Posted by Misi McClelland on November 29th, 2007
filed in Media Buying |
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With the influx of non-traditional media companies, publications, and awards over the last few years, it’s hard to believe that non-traditional mediums even existed before the turn of the century. But one of outdoor’s best has been in the Detroit Market for over 40 years. Placed alongside one of Detroit’s major arteries, I-94, the infamous UNIROYAL tire stands 80 feet high and weighs 12 tons – the largest tire model ever built. But the tire didn’t initially just “roll” into The Motor City. It was originally built as a Ferris wheel for the 1964/1965 New York World’s Fair where it held up to 96 passengers in 24 barrel-shaped gondolas. Subsequently, it was moved to Michigan and since then has had several renovations and modifications including a giant nail placed in its tread to promote UNIROYAL’s NailGard® self-sealing passenger tire. It’s truly one of the best outdoor icons in the World and reminds us that imagination can be timeless.
November 30th, 2007 at 10:38 pm
It is TRUE. I will admit to attending the 64 world’s fair as a child and riding in the tire. Wish I had photos to prove it.