Return of the COUPON!!!
- Posted by Jo Lynn Agee on January 21st, 2009
filed in Marketing |
We’ve hit 2009 and we’re still in this horrible recession! Everyone is having a tough time. From the auto industry, the banking industry to the retail industry. Obviously this is due to the American consumer who is out of a job or is just cutting corners all around (because they’ve recently looked at their 401k statement or other disappointing investments). People just aren’t buying right now…unless something is deeply discounted.
Which leads me to say ALL retailers are discounting their merchandise these days.
From a marketing standpoint what can the retailer do to keep the recession-consumer spending? Go back to the 80’s and reinstall the “layaway.” And the old fashioned COUPON!
I had a meeting yesterday with a rep from Valpak, Maria. Maria explained to me that the Valpak has acquired a new high-end client (she couldn’t say who) that wouldn’t normally advertise with a “coupon” pack such as Valpak. That same advertiser said, “this will be the year of the coupon.”
This just goes to show retailers are in desperate need of the consumers’ dollar. And the consumer is always looking for those discounts (and will be for a long time).
Look out high-end retailers you may have to bend the rules for your brand standard and go retro…coupons, coupons, coupons!
October 7th, 2009 at 6:35 am
Now this is one way of getting the shoppers into the stores again, I have to say that myself I too, make sure I check out the price of things that I buy, one has to, things are very tough at the moment, and we all have to tighten our belts in order to survive the recession.