Social media: American cars vs. foreign Cars?

brogan

I read an essay the other day written by my former Journalism professor at Wayne State University, Jack Lessenberry.

He wrote about Toyota’s woes and how Detroit car companies now have a chance to capitalize on sales during this drama.

I totally agree that the next strategy for the Big 3 is that they should swoop in like Superman and boast about all the changes that are to come for the future of American made cars.

Toyota seems to be in a panic and they don’t appear to be utilizing social media to get their name out of the gutter – a perfect “in” for GM, Ford and Chrysler.

What would be the first social media tactic you would do if you were an American car company?

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