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                                            <h1 class="title">Social media: coming to a school near you? </h1>
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               Thu, 02/04/2010 - 5:25pm | jagee |

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	<a href="http://www.brogan.com/blog/is-non-traditional-the-new-traditional/" title="Courtney Walker">Is traditional going to become non-traditional media?&nbsp;</a> Well it seems that the ever-evolving social media is the latest and greatest form of marketing and advertising.&nbsp; Newspaper is close to extinction, TV and cable spots can be fast-forwarded and people are tuning into satellite radio. I went to <a href="http://www.google.com/search?client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;channel=s&amp;hl=en&amp;source=hp&amp;q=MSU&amp;btnG=Google+Search" target="_blank" title="Google Search">MSU&rsquo;s</a> career fair earlier this week.&nbsp; All the students were familiar with social media and a few of them seemed to have a better grasp on it than others.&nbsp; What I&rsquo;m really trying to say is -&nbsp; it should become a staple class among advertising college courses today.&nbsp; And it should be integrated into media buying <a href="http://schedule.msu.edu/" title="MSU Classes">courses</a> as well.</p>
<p>
	I know it changes daily&nbsp; - but that&rsquo;s the purpose of classroom discussions.&nbsp; Keeping it fresh!</p>
<p>
	<a href="http://www.brogan.com/blog/is-non-traditional-the-new-traditional/" title="Courtney Walker"><img alt="RIP Print" src="http://www.brogan.com/files/uploads/2010/02/print_media_is_dead.jpg" /></a></p>
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			<a href="http://brogan.com" rel="nofollow">Lauren Cairns</a> (not verified) Says:<br />
			Fri, 02/05/2010 - 9:52am		</div>
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			<p>I agree.  Didn't you think the career fair was kind of refreshing though?  It's cool to see how different the teachings are after such a short time (I did only graduate from MSU 6 years ago).  My guess will be that in a year or so social media will be a mandatory course for all students.</p>
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			<a href="http://www.yaffetidbitsblog.com" rel="nofollow">Mike McClure</a> (not verified) Says:<br />
			Fri, 02/05/2010 - 10:13am		</div>
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			<p>Absolutely it should be taught. I'm going to be looking for social media coordinators very soon and I'm not sure where they're going to come from - other than just finding ad/marketing students who have a grasp of it on their own. And as you noted, that's very hit or miss. There's no doubt that this is a medium that isn't going away and should become a part of the core curriculum.</p>
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			<a href="http://www.idreamintech.blogspot.com/" rel="nofollow">Cole Watts</a> (not verified) Says:<br />
			Tue, 02/09/2010 - 10:48am		</div>
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			<p>I totally agree. Teachers preach that Advertising is a constantly changing medium and they have to understand that, that means they have to change their classrooms as well.</p>
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			<a href="http://www.pricedrightprint.com" rel="nofollow">ER</a> (not verified) Says:<br />
			Tue, 02/09/2010 - 1:57pm		</div>
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			<p>Yes, social media should be taught in schools.  It's definitely a medium that's going to continue to evolve, and many businesses are still either slow to adapt or are making half-hearted attempts to "join the conversation."  My big question is, if everyone is posting, tweeting and digging, who is left to listen?</p>
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			Jo Lynn Agee (not verified) Says:<br />
			Tue, 02/09/2010 - 3:54pm		</div>
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			<p>@Mike McClure - I know of a great one!  So if you'd like me to send her resume your way let me know!</p>
<p>@Cole Watts - so true!  I graduated a long time ago and obviously Social Media wasn't around like it is now.  I only wish it could have been. </p>
<p>@ER - OMG!  I was thinking the same thing!  Everyone needs to immerse themselves in it!  Agencies in particular should invest in sending their employees to conferences, classes and more.</p>
<p>Ahhh! Education!  New ideas!  I love it!  </p>
<p>Thanks for all the comments guys!</p>
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			<a href="http://www.yaffetidbitsblog.com" rel="nofollow">Mike McClure</a> (not verified) Says:<br />
			Tue, 02/09/2010 - 4:51pm		</div>
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			<p>Jo Lynn: I'm not quite ready to hire yet, but I'd love to connect with her so I have a someone lined up when the time comes (and it will be soon)You can email me or connect on twitter: @mikekmcclure</p>
<p>Thanks, </p>
<p>Mike</p>
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<a href="/blog/she-people-hear-it-roar">She the People, hear it roar.</a><br /></div>
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