Starbucks, the cup matters
- Posted by Deidre Bounds on January 25th, 2008
filed in Marketing |
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Designer coffee doesn’t have to costs big bucks. Well at least that’s the message Starbucks is sending by offering $1 cups of coffee as a “test” in Seattle. Oh, and don’t forget the free refills. This may be in response to McDonlald’s baristas. Or is the highly trendy cappuccino, latte maker losing its designer edge?
According to Starbucks the test “is not indicative of any new business strategy.” Well,whether they want to admit it or not, Starbucks is certainly feeling the steam from their latest coffee competitor. They are losing ground and had better find a way to stay in the game otherwise it might spell the end of the road for coffee giant. In my last blog about the coffee wars, I asked for taste testers to try the new McDonald’s offerings and share their thoughts…the offer still stands. If you’re out there, give us a yell.