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	A&amp;E is rolling out the new series called Hammer Time this Sunday.&amp;nbsp; I know what you are saying&amp;hellip;Oh my goodness not MC Hammer with a reality show.&amp;nbsp; Yes it&amp;rsquo;s true!&amp;nbsp; And I" />
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              <h1 class="title">Stop!  Hammer Time!</h1>

                  
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               Fri, 06/12/2009 - 11:33am | jagee |

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	A&amp;E is rolling out the new series called <a href="http://www.aetv.com/hammertime/" target="_blank" title="Hammer Time">Hammer Time</a> this Sunday.&nbsp; I know what you are saying&hellip;Oh my goodness not MC Hammer with a reality show.&nbsp; Yes it&rsquo;s true!&nbsp; And I know that what you&rsquo;re saying is not what you&rsquo;re really thinking!&nbsp; Everyone loved Hammer &ndash; or at least secretly loved him. Well to introduce the Hammer family to the nation, A&amp;E has been really smart by doing a high frequency campaign that included plenty of Social Media such as this extremely fun viral video below&hellip; <br><br><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/vfxCnZ4Dp3c&rel=0&color1=0x5d1719&color2=0xcd311b&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/vfxCnZ4Dp3c&rel=0&color1=0x5d1719&color2=0xcd311b&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="385"></embed></object><br><br>The video (that received over 900,000 hits this week) is not the only part of this roll out campaign.&nbsp; Hammer is on Twitter&hellip;and it&rsquo;s labeled as <a href="http://www.aetv.com/hammertime/twitter-time/" target="_blank" title="Twittertime">Twittertime</a> (too funny), aerial banners, text messages, staged phone calls, radio along with radio interviews and more.&nbsp; Does all of this make you want to dance like Hammer (as seen on the video)?&nbsp; If so the campaign is working&hellip;so that means you have to tune in this Sunday to learn the typewriter!</p>
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