The 2012 Presidential Race – will it require myspace?
- Posted by Misi McClelland on November 6th, 2008
filed in Marketing |
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Clearly, Obama’s campaign strategy to inundate the Internet to win the youth vote was successful with 66% of the 18-29 year-old votes in his favor. His campaign capitalized on a nation filled with so many distinctly different segments by tailoring communication to each segment - a process we’ve been touting for years called lifestyle-based marketing. But this is no time to develop political campaign “Best Practices” for the 2012 election (are you listening Palin and Hillary?). The market landscape and lifestyles are going to change again - the 2010 Census should provide key evidence of this - and marketers need to be ready for a new landscape and therefore new practices. There is no rest for the weary.
