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  <title>The new faces of breast cancer awareness advertising. | Brogan & Partners Convergence Marketing</title>
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                                            <h1 class="title">The new faces of breast cancer awareness advertising.</h1>
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               Fri, 04/24/2009 - 8:49am | <a href='/blog/Ellyn'>Ellyn Davidson</a> |

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      <img class='blog-picture' title='brogan' alt='brogan' src='/files/pictures/picture-16.png'>    <p class="rtecenter">
	&nbsp;<a href="http://www.brogan.com/files/uploads/2009/04/mamm_1in8.jpg" title="mamm_1in8.jpg"><img alt="mamm_1in8.jpg" src="http://www.brogan.com/files/uploads/2009/04/mamm_1in8.jpg" /></a></p>
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	<a href="http://www.brogan.com/files/uploads/2009/04/mamm-aa.jpg" title="mamm-aa.jpg"><img alt="mamm-aa.jpg" src="http://www.brogan.com/files/uploads/2009/04/mamm-aa.jpg" /></a></p>
<p>
	Many years ago, we created these ads for the Michigan Department of Community Health.&nbsp; The ads were focused on women 40 and over and they were great.&nbsp; We ran them for many years, turned them into posters and got great results.&nbsp; In general, breast cancer awareness advertising was focused on women 40+.&nbsp; This age group has the highest diagnosis of breast cancer so certainly from a targeting stand point, it made sense.</p>
<p>
	One month ago Deborah Wasserman Schultz introduce the <a href="http://wassermanschultz.house.gov/earlyact/index.shtml">EARLY Act</a>.&nbsp; The bill calls for $9 million dollars a year from 2010 to 2014 aimed at breast cancer education for women under 40 and physicians.&nbsp; Each year over 10,000 women under 40 are diagnosed with breast cancer--many don&#39;t realize they are at risk and therefore their cancers tend to be caught at a later stage.&nbsp; In addition, breast cancer in younger women tends to be more aggressive.&nbsp; 1,000 of these women will die making breast cancer the leading cause of cancer death in women under 40.</p>
<p>
	I thank Deborah Wasserman Schultz, a fellow survivor, for bringing this to the table.&nbsp; Pretty soon we may be seeing some new faces in breast cancer awareness advertising and my hope is that the faces will look more like these.</p>
<p style="text-align: center;">
	<a href="http://www.brogan.com/files/uploads/2009/04/ellyn-and-kids-lo-res.jpg" title="ellyn-and-kids-lo-res.jpg"><img alt="ellyn-and-kids-lo-res.jpg" src="http://www.brogan.com/files/uploads/2009/04/ellyn-and-kids-lo-res.thumbnail.jpg" /></a></p>
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	This is <a href="http://ellyndavidson.wordpress.com/">me</a>--diagnosed at age 36</p>
<p style="text-align: center;">
	<a href="http://www.brogan.com/files/uploads/2009/04/melissa.jpg" title="melissa.jpg"><img alt="melissa.jpg" src="http://www.brogan.com/files/uploads/2009/04/melissa.thumbnail.jpg" /></a></p>
<p align="center">
	My friend Melissa--diagnosed at age 36</p>
<p style="text-align: center;">
	<a href="http://www.brogan.com/files/uploads/2009/04/pam-3.jpg" title="pam-3.jpg"><img alt="pam-3.jpg" src="http://www.brogan.com/files/uploads/2009/04/pam-3.thumbnail.jpg" /></a></p>
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	My friend <a href="http://pamlucken.blogspot.com/">Pam</a>--diagnosed at age 34<!--Session data--></p>
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			Marci Powers (not verified) Says:<br />
			Thu, 05/07/2009 - 9:31pm		</div>
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			<p>Breast cancer struck an old classmate of mine at the age of 36, breast cancer can strike at any time.  My sister in law felt a lump at age 34, her insurance wouldn't cover anything because she wasn't 35, thankfully it was a cyst abd she paid for the exam but ut's time they realize it can stike at anytime.  C'mon get with the program.  Help these women, do not push them away!</p>
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			<a href="http://www.promotionproducts.com.au/" rel="nofollow">Douglas Gregory</a> (not verified) Says:<br />
			Mon, 10/05/2009 - 4:32am		</div>
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			<p>Touching and inspirational post Ellyn.</p>
<p>What an effective way to put a human face to an important and shocking statistic. I also like the pull-quote on the second page, "Pain doesn't come from getting a mammogram. Pain comes from wishing you had gotten one earlier" It gave me a chill.</p>
<p>Good news about the EARLY act, I had no idea breast cancer was so prevalent in women under 40. Hopefully this act will help educate people like myself.</p>
<p>Best of luck with your recovery!</p>
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			<a href="http://brogan.com" rel="nofollow">Ellyn Davidson</a> (not verified) Says:<br />
			Mon, 10/05/2009 - 8:30am		</div>
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			<p>Thank you so much Douglas.  I'm so glad this post had such an impact on you.</p>
<p>Ellyn</p>
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			<a href="http://www.grobust.ro" rel="nofollow">Ai Matkins</a> (not verified) Says:<br />
			Sat, 02/06/2010 - 6:35am		</div>
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			<p>I can't agree with you more on this one. It seems everywhere I go people start flaming about anything. What's this world turning to... beats me but I recall things were a bit different just one decade ago.I think people need to find out more about <a href="http://www.grobust.ro" rel="nofollow">marire sani</a></p>
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			tiana isaacs (not verified) Says:<br />
			Sat, 02/20/2010 - 4:32pm		</div>
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			<p>not all women diagnosed are elderly, teenage also get diagnosed so u should also have young faces of people diagnosed.</p>
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			<a href="http://brogan.com" rel="nofollow">Ellyn Davidson</a> (not verified) Says:<br />
			Fri, 02/26/2010 - 10:50pm		</div>
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			<p>Tiana,</p>
<p>I absolutely agree with you.  Breast Cancer affects far more than just elderly women.  That's why the EARLY Act is so important.</p>
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