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They seem to begin earlier every year.  You can tell they are starting because there is usually a “jingle bell” sound incorporated in the music and the dark background in the spot is lit up by holiday light coming from a house, a fireplace, candles, or a tree.  Sometimes you just get glimpse of a black shiny boot or a red velvet jacket.  Oh, and the music is somehow addictive in nature – sort of like Starbucks.   You’re on to them.
  

Not three seconds into the commercial, someone in the room makes a comment regarding how outrageous retailers are in airing spots so soon – for crying out loud, you haven’t even begun putting a dent in the candy bowl from Halloween.  There is still at least 10 bite size Snickers left, rolls of Smarties, 2 pairs of wax lips, lots of banana Laffy Taffy, and you can’t even see the peanut candies wrapped in orange and black that no one wants slowly melting at the bottom of the bowl.  Yet, by the time the end of the year arrives, you find yourself humming the tunes played in these “too-early-to-air” spots and according to a study conducted by BIGresearch for the Retail Advertising and Marketing Association, they actually create revenue as they drive consumers to stores and web sites.  The survey showed that 17.1% of consumers were persuaded by their favorite holiday ad to shop with a specific retailer.  Interesting as well is that young adults were much more likely than other shoppers to say that holiday television ads sent them to specific stores (27.3% vs. 17.1%).  Target, Wal-mart and Macy’s were included as favorites.  So, who is your favorite holiday advertiser?

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