How a complaint became an advertising campaign.
- Posted by Melissa Weber on November 10th, 2008
filed in Advertising |
That’s what happened when a guy decided to complain about a malfunction on his Tiger Wood’s video game where it appeared that Tiger was walking on water. Rather than take it back to EA Games in exchange for a new one, this brilliant person uploaded the video and presented the glitch to the whole wide world on YouTube. EA’s agency (Wieden + Kennedy) discovered the video and with permission created a response to the YouTuber sparking a TV spot as well as a full blown viral campaign. Where will your next big idea come from? Probably from someone complaining about you to the rest of world. We’ll keep our eyes and ears out.