Creative social marketing example #21: United Way
- Posted by Laurie Hix on January 30th, 2010
filed in Advertising, Clever Marketing, Marketing, Social Marketing |
I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world a better place. Some of the best creative has come from public service announcements. What makes this campaign for the United Way Toronto special, is that it was not just a brilliant idea, it was brilliantly executed. That takes commitment, passion and know-how. Kudos to the production team that pulled it off (no pun intended)!
If you have any other creative social marketing examples to share, please do!
This blog post is last in the series, 21 creative social marketing examples.